From corporate e-commerce to $1M+ profit on Etsy

I never imagined I'd be teaching business online to an audience of 700,000+ people.   But God works in amazing ways, and here we are. 

I grew up on a horse farm in Minnesota, the daughter of entrepreneurs, taught hard work (yeah, like stacking 40 lb hay bales) at a young age.  But, life was far from picture perfect. My father's addiction and a tragic accident with my only sister left me determined to build an amazing future despite my circumstances. 

I studied business at the College of William and Mary and went into e-commerce, climbing the corporate ladder at large companies like Zappos and Zulily.  

When I married my military husband at 25, everything changed. Perspective landed hard on my lap.  I needed a career that would provide time, location and financial freedom.

I tried and failed at many side hustles.  And then Etsy happened.  It took me two months to get my first sale, but after applying all of my corporate e-commerce background I grew it to 10k/month just 8 weeks later and then to over $1.7M revenue ($1M profit), while being a military spouse and caring for my two babies at home.

In 2022 I began teaching Etsy on Youtube.  People asked for 1:1 guidance so I launched my first Etsy coaching program.  Since 2022 we have launched new programs that are now fully customizable for each individual Etsy seller. We have grown our company to 53+ team members and helped 5800+ sellers transform their Etsy shops and their futures.  In 2024 we launched, etSEO, our SEO tool that helps Etsy sellers get free traffic. 

Now, with a community of 700,000+ across our platforms, I am humbled by the opportunity to make this impact.  God has put each person in my path for a reason. And now I can take my experience of "building an amazing future despite my circumstances" and help other people do the same.  Etsy is the vehicle.  And this is my calling.