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I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
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Are you struggling to grow and get sales in your Etsy shop while maximizing profits? You’re not alone. Many Etsy sellers find it difficult to get consistent sales and scale their businesses. But the good news is that there are several actionable strategies you can implement to get sales on Etsy quickly. In this blog post, we’ll share 7 proven strategies that you can implement in the next hour to start seeing real results.
This advice comes from Etsy expert Dylan Jahraus, who has built a multi-six-figure Etsy shop over the past 7 years, generating over $1.7 million in revenue and $1 million in profits. Let’s dive into the strategies that will help you get sales on Etsy fast.
The first step to getting more sales on Etsy is understanding who your most profitable customers are. You need to focus on the right audience—those who are not only willing to buy but also likely to purchase at higher price points and more frequently.
Actionable Tip: Analyze your existing customer base. Ask yourself, “Are these the customers that will help me grow long-term?” For instance, if you sell soaps and candles, you might want to target customers who typically shop at premium retailers like Anthropologie. This demographic values high-quality, beautifully presented products and is willing to pay for them.
Get sales on Etsy by ensuring your product and marketing strategy align with the expectations of your most profitable customer segments.
One of the biggest mistakes Etsy sellers make is leaving underperforming listings unchanged. If a product isn’t selling or getting traffic, it’s time for a refresh. Dylan recommends repackaging these “dead weight” listings by updating photos, descriptions, and SEO keywords to make them more appealing.
Actionable Tip: Use data from your Etsy shop analytics to identify which listings are underperforming. Then, rework the titles, descriptions, and images. For example, Dylan once improved sales on a “dusty pink” wedding item simply by changing the color description to “matte rose gold” and demonstrating its use in photos.
By repackaging your existing listings, you can get sales on Etsy by breathing new life into products that weren’t initially attracting attention.
Running a short, 24-hour flash sale can create a sense of urgency and boost your sales quickly. By discounting items that have “add to cart” activity or are getting a decent amount of views, you can push those hesitant buyers to make a purchase.
Actionable Tip: For digital products, offer discounts of 30-50% or more, and for physical products, consider cutting your margins in half to encourage immediate purchases. Flash sales with a countdown timer create scarcity and excitement, encouraging buyers to act fast.
Run these flash sales for 3 days in a row to collect data, learn what works, and maximize the impact. This strategy can be a quick win if you want to get sales on Etsy fast.
If you have a best-selling product, don’t stop there. You can duplicate that listing and slightly tweak the photos, descriptions, and keywords to appeal to different customer segments. This allows you to capitalize on a proven winner and increase your chances of getting more sales.
Actionable Tip: If your best-seller is Montessori reading blocks, consider creating variations of that listing, targeting buyers looking for travel toys, homeschool supplies, or gifts for teachers. Duplicating successful listings with small variations allows you to reach new audiences and get sales on Etsy faster without having to create brand-new products.
While many sellers rely on Instagram or Pinterest, Dylan emphasizes the power of Facebook groups in driving traffic and sales. These groups are full of highly engaged, niche audiences that are often more receptive to your products.
Actionable Tip: Join relevant Facebook groups where your target customers are likely to spend time. For example, if you sell pet products, join groups dedicated to pet owners. Engage with the community, offer value, and strategically share links to your Etsy shop. Dylan had a student who generated 65% of her traffic through this method without even needing a business page or paid ads.
Leveraging Facebook groups is one of the most effective ways to get sales on Etsy without spending a dime on advertising.
If you have listings that are consistently ranking on Etsy’s first page and generating sales, it might be time to test a price increase. By raising the prices on your top-performing products, you can boost your profit margins without negatively affecting your sales volume.
Actionable Tip: Test a 10% price increase on your best-selling items. If your customers continue buying at the higher price point, you’ve increased your profitability without sacrificing sales. It’s all about testing your pricing strategy and discovering what your customers are willing to pay.
This simple strategy can help you get more sales on Etsy while also increasing your bottom line.
With the majority of Etsy traffic coming from mobile devices, it’s essential to ensure your listings look great and function well on smartphones. Many sellers overlook this, but it can make a significant difference in how your products are perceived and how quickly they sell.
Actionable Tip: Review your listings on both the Etsy app and mobile web browsers. Ensure your product descriptions are concise, your photos are high-quality and optimized for mobile, and your pricing and shipping details are easy to find. Make sure your call-to-action buttons are visible and accessible.
By optimizing for mobile, you’ll make it easier for buyers to navigate your shop and make purchases, helping you get sales on Etsy fast.
By implementing these 7 proven strategies, you can get sales on Etsy fast and start seeing real results within hours. Whether it’s targeting the right customer, repackaging underperforming listings, or leveraging social media, these tactics will give you the boost you need to grow your Etsy shop and increase your profits.
1. How quickly can I see results by using these strategies?
If implemented effectively, many sellers can start seeing results in as little as 24 hours. Strategies like flash sales, repackaging listings, and engaging in Facebook groups can generate immediate traction, while others like optimizing for mobile may have a longer-term impact on your sales growth.
2. How can I find my most profitable customer segments?
Look at your current customer data and evaluate which customers are spending the most and purchasing most frequently. Tools like Etsy’s shop analytics can give you insights into customer behavior. Additionally, consider targeting customers who are less price-sensitive and more focused on product quality.
3. Do I need to raise prices on all my listings?
No, you should only raise prices on your best-performing listings that are consistently generating sales and ranking well in Etsy search results. Test price increases on a few items to see how your customers respond before adjusting prices across your shop.
By focusing on these 7 proven strategies to get sales on Etsy, you’ll not only grow your Etsy shop but also create a more profitable and sustainable business. Let me know if you’d like any further adjustments or enhancements!
Book a call with us to discuss your Etsy shop, any struggles, and hear more about how we can help you through my program, Multi-Six Figure Etsy Blueprint and 1:1 coaching! https://calendly.com/dylanjahraus/program-strategy-call?month=2024-07
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Disclaimer: This content is for educational purposes only. My results and student testimonials can’t be taken in any way as a guarantee of the results you will receive. This is not a get-rich-quick solution. Results came from hard work, sacrifice, and consistency. Business results are not typical. Your success will vary based upon the effort and education implemented and market forces beyond anyone’s control.
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