The Best Digital Products to Sell on Etsy in 2024

As the digital marketplace continues to grow, selling digital products on Etsy has become an increasingly lucrative venture. With no inventory to manage and low overhead costs, digital products allow sellers to tap into a global market with ease. But what are the best digital products to sell on Etsy in 2024? In this post, we’ll explore the top five digital products that are perfect for Etsy beginners and seasoned sellers alike, helping you capitalize on the most in-demand categories.

1. Digital Alternatives to Expensive Services and Products

One of the best digital products to sell on Etsy in 2024 is offering digital alternatives to expensive services or physical goods. With consumers increasingly seeking cost-effective solutions, digital products that serve as alternatives to costly items are in high demand.

• Relationship Repair Kits: DIY marriage therapy tools, such as relationship repair kits with worksheets and communication exercises, offer an affordable alternative to counseling sessions. These are ideal for couples who may be hesitant to seek professional help due to financial reasons or privacy concerns.
• Wedding Invitations and Website Templates: Digital wedding invitations and website templates are popular among budget-conscious couples who want custom designs without the hefty price tag. These digital products allow couples to personalize their wedding experience while saving money.
• Kids’ Coloring Books and Printable Activities: Parents are always on the lookout for affordable and engaging activities for their children. Digital products like coloring books, summer printable activities, and birthday party decor (including cupcake toppers, water bottle wraps, and welcome signs) are great options to meet this demand.

These digital alternatives not only fulfill the same purpose as their physical counterparts but also offer convenience and affordability, making them some of the best digital products to sell on Etsy.

2. Content Bundles for Blogs and Websites

Another fantastic digital product to sell on Etsy is to create and sell content bundles tailored for bloggers and website owners. These bundles can include pre-written blog articles centered around specific themes, making them ideal for content creators looking to save time while boosting their SEO.

Why It Works:
Bloggers and small website owners are constantly in need of fresh content to stay relevant and improve their Google rankings. By offering bundles of blog articles, you can provide a valuable service that saves them time and effort. Plus, with tools like ChatGPT, you can streamline the content creation process, making it easy to produce high-quality content in bulk.

Example Bundle Ideas:

• A set of articles on health and wellness topics.
• A bundle of travel guides and destination descriptions.
• Seasonal content like holiday recipes or DIY gift ideas.

Not only do these bundles help customers save time, but they also have the potential to significantly boost their income by improving their site’s SEO, making them a highly desirable digital product.

3. Turn Your Expertise into a Course

If you have specialized knowledge in a particular area, turning your expertise into a course can be a lucrative venture on Etsy. Digital courses are in high demand, and if you can provide valuable insights that others are willing to pay for, this could be your ticket to success.

Ideas for Courses:

• Software Development: Teach the basics of coding, web development, or app creation.
• Passing Board Exams: Offer a comprehensive guide to help nursing students pass their boards.
• Career Advancement: Create a course on how to get a job at a Fortune 500 company or how to excel in specific industries.
• Homeschooling Curriculum: Provide a structured curriculum for parents homeschooling their children.
• Small Business Skills: Offer tutorials on starting and running a specific type of small business, like dog walking or wedding planning.

The key to success with digital courses is to focus on areas where you have genuine expertise. Buyers are looking for trustworthy, high-quality information, and they can tell when someone is selling something outside of their wheelhouse. Stick to what you know best and deliver top-notch content that gets results.

4. Simple but Functional Spreadsheets

Simple spreadsheets that fulfill a specific need can be incredibly successful on Etsy. I’ve seen firsthand how one seller made $7,000 in both his first and second months by selling just two types of spreadsheets: a personal finance/budgeting tool and a small business management tool.

Why They’re Successful:

• Personal Finance: Managing finances can be daunting for many people, especially those without a financial advisor. A well-designed budgeting spreadsheet that is easy to use and accessible in Google Sheets, Excel, or Numbers can be a valuable resource.
• Small Business Management: Small business owners often juggle multiple responsibilities and may not have the time or expertise to create detailed financial reports. A simple spreadsheet that offers a high-level dashboard of critical business metrics can save them time and stress.

These spreadsheets are always in demand because they solve real problems for both individuals and businesses. They save time, help users make informed decisions, and ultimately can make them money—a perfect recipe for a successful digital product.

Another student now makes over $25,148 per month selling digital products on Etsy, with less than 90 listings: watch her full story here!

5. Add a Service Component to Your Digital Products

Finally, one of the most effective ways to stand out in the digital product space is by adding a service component to your offerings. This could be anything from customization options to done-for-you services, or even full installation and setup for more complex digital products.

Examples of Service-Enhanced Digital Products:

• Customizable Wall Art: Offer personalized designs where customers can request specific colors, names, or quotes.
• Video Editing Services: For content creators, you could offer custom YouTube thumbnail designs or video editing services.
• Website Template Installation: Provide a full installation service for website templates, including setup and customization to match the client’s brand.

By offering services alongside your digital products, you not only increase the perceived value of your offering but also create opportunities for higher earnings. If you’re skilled in a particular area, you can charge premium rates for your time and expertise, often up to $30+ per hour. This approach allows you to differentiate your products from competitors and build a loyal customer base.

FAQ Section

1. How much can I realistically earn by selling digital products on Etsy?

Your earnings can vary widely depending on the niche, product demand, and how well you market your offerings. Some sellers make a few hundred dollars a month, while others bring in several thousand. The key is to choose products that solve real problems, optimize your listings, and continuously refine your strategy based on what’s working.

2. Do I need special software to create the best digital products for Etsy?

It depends on the type of digital product you’re creating. For most digital products like printable worksheets, spreadsheets, or customizable templates, you can use readily available software like Canva, Microsoft Excel, Google Sheets, or Adobe Illustrator. For creating and editing videos, tools like Adobe Premiere Pro or Final Cut Pro might be necessary.

3. How can I stand out in a saturated market like Etsy?

Standing out on Etsy involves offering unique products, excellent customer service, and creating high-quality listings with compelling descriptions and professional images. Consider adding a service component to your digital products to increase their value. Additionally, building a strong brand presence on social media and gathering positive reviews can help you differentiate yourself from competitors.