Episode 218 | Maximize Your Etsy Sales from Ads with Charlotte Cantrell

In this episode, Charlotte Cantrell, an ads expert, shares her extensive knowledge on creating effective ad campaigns for e-commerce businesses, particularly Etsy shops. 

Charlotte discusses her journey into the world of ads, the importance of investing in ads only when a shop is scalable, and strategies for starting and optimizing ad campaigns. She emphasizes focusing on best-selling products and advised against prematurely jumping into ads or boosting posts without a proven product market fit. 

The conversation also covers the benefits of working with an agency versus DIY approaches, and practical tips for leveraging various ad formats and platforms to boost sales.

In this episode, we discuss:

[01:41] Charlotte’s Journey into E-commerce and Ads

[04:52] When to Start Running Ads for Your Etsy Shop

[06:20] Effective Ad Strategies and Budgeting

[10:25] Choosing the Right Platform for Ads

[25:10] Optimizing Ad Content and Formats

[27:12] Success Stories and Lessons Learned

[30:26] Evaluating Ad Spend and Average Order Value

[33:01] DIY vs. Hiring an Agency for Ads

Connect with Charlotte: 

Website: www.Inspired-ads.com 

Instagram: https://www.instagram.com/inspired_ads/ 

About Charlotte Cantrell:

Charlotte Cantrell is an agency owner and Meta Ads Expert for product businesses looking to scale to multi 6 and 7 figure years with ads. She started Inspired-Ads back in 2019 to stay home with my daughter and haven’t looked back since. Inspired-Ads is a dream come true and working with purpose driven ecommerce stores is simply the best.