Episode 222 | The Power of Paid Ads for Etsy Sellers with Jodie Minto

In this episode, Dylan interviews Jodie Minto, an e-commerce and ads expert from Australia. 

Jodie shares her journey from a corporate job in Dubai to running a successful seven-figure fashion business. The discussion covers crucial topics such as the importance of Facebook and Instagram ads for driving traffic, strategies for maximizing ad spend, tips for improving website conversion rates, and the advantages of using third-party fulfillment over in-house staff. 

Jodiealso provides advice on creating effective ad content and emphasizes the value of business owners learning to manage their own ads. Now, Jodie focuses on coaching other online sellers and shares insights from her decade-long entrepreneurial experience. Listeners gain actionable insights on scaling their online businesses and optimizing their digital marketing strategies.

In this episode, we discuss:

[00:56] Meet Jodie Minto: E-commerce and Ads Expert

[02:37] Jodie’s Journey: From Corporate to E-commerce

[06:31] Scaling to Seven Figures with Facebook Ads

[09:16] Effective Ad Strategies and Budgeting Tips

[23:54] Optimizing Your Website for Conversions

[29:23] Managing a Growing Business: Lessons Learned

[34:39] Transitioning to Coaching and Future Plans

Connect with Jodie:

Website: www.jodieminto.com 

Instagram: https://www.instagram.com/iamjodieminto/ 

About Jodie Minto:

Jodie Minto is an award-winning 7-figure fashion founder, eCommerce mentor, a certified Meta Ads Specialist, Digital Marketer and Podcast Host based in Sydney, Australia. 

Jodie helps emerging fashion and lifestyle online store owners how to crack the code of e-commerce success for a life of uncapped income, flexibility and fun.

She successfully started hrt own online fashion store and scaled it from weekend market stalls to a million dollars a year online before selling the business last year. She ran that business for almost 9 years and now spends her days coaching other e-commerce business owners on how to grow their sales online.