Episode 228 | Sustainable Packaging Strategies with Denisa Parker

In this episode of the Etsy Seller Success, Dylan welcomes Denisa Parker from Kind and Ivy to discuss the importance of sustainable packaging in attracting customers for small businesses. 

Denisa, an e-commerce and branding expert with a focus on sustainability, shares insights on eco-friendly packaging, its impact on brand perception, and cost-effective strategies for small brands. She also covers the importance of transparency and communication with customers about sustainability efforts. 

Denisa’s own journey from environmental archaeology to design highlights her passion for helping brands make impactful changes. This episode guides listeners on building a sustainable brand identity, the significance of good packaging, and ways to engage customers through mindful practices.

In this episode, we discuss:

[02:33] Denisa’s Background and Journey 

[04:22] Understanding Sustainable Packaging

[06:21] Cost and Misconceptions of Sustainable Packaging

[09:18] Communicating Sustainability to Customers

[17:47] Balancing Sustainability with Business Needs

[20:01] Good vs. Bad Packaging

[31:02] Working with Denisa Parker

Connect with Denisa: 

Website: https://kindandivy.com 

Instagram: https://www.instagram.com/kindandivy.studio 

About Denisa Parker:

Denisa is the founder of Kind and Ivy, a design studio specializing in branding, sustainable packaging and website design for e-commerce brands that are changing the world for the better.

After graduating from her master’s degree in environmental science, Denisa knew she wanted to use her expertise to make a change in the world. Never letting go of her creative side, Denisa turned her passion for sustainability and design into giving good causes a bigger voice. This vision came to life by founding Kind and Ivy, where she channels her expertise and creativity into helping purpose-driven brands amplify their positive impact and stand out in a sea of same.

When she isn’t building brands, you can find Denisa either reading with her loving cat Miso on her lap or tending to her vegetable garden.