Dylan Jahraus Breaks Down Pinterest Strategy for Long-Term Business Growth with Danah Johnson

Struggling to get eyes on your products? You’re not alone—and that’s where smart Pinterest strategies come in. With the right approach, Pinterest can drive massive traffic and help your business grow on autopilot.

In a recent episode of the Etsy Seller Success podcast, Dylan Jahraus breaks down actionable Pinterest strategies that help boost visibility, grow your audience, and bring in consistent traffic. Whether you’re new to the platform or ready to level up your game, this episode is packed with tips to help you use Pinterest more effectively.

Why Pinterest Strategy Will Work for Business

Unlike other platforms where people scroll passively, Pinterest users are actively searching for ideas, solutions, and products. That means they have intent—and that makes them more likely to take action, like visiting your website or buying your offer.

Pinterest is more like a visual search engine than a social media platform. It helps your content show up in front of the right people at the right time—even months after you post it.

Key Pinterest Strategies to Grow Your Business

Here are the main takeaways from the episode:

1. Understand Your Audience’s Intent

People go to Pinterest to find something specific. Think: “How to plan a wedding,” “meal prep ideas,” or “social media tips.” Your content should answer those questions or offer helpful ideas related to your niche.

2. Be Consistent

Pinterest rewards consistent activity. You don’t have to post every day, but having a regular schedule keeps your content in circulation and builds momentum over time.

3. Create Click-Worthy Pins

Use eye-catching visuals and clear text overlays. Pins should make it obvious what the content is about. Simple, bold, and helpful usually wins.

4. Mix Static and Video Pins

Video pins are becoming more popular and can stand out in the feed. However, static pins still perform well—especially if they’re informative and well-designed. A mix of both keeps your profile engaging.

5. Use Keywords Strategically

Just like Google, Pinterest relies on keywords to show your content to the right people. Use relevant keywords in your pin titles, descriptions, and board names. Pinterest Trends is a great tool to help you find what people are searching for.

6. Think Long-Term

Pinterest content has a much longer lifespan than Instagram or TikTok posts. A well-optimized pin can drive traffic for months or even years. That means your efforts today can keep paying off in the future.

Tools That Can Help

• Tailwind: A scheduling tool that helps you plan and post content consistently.
• Pinterest Trends: See what’s trending in your niche and tailor your content accordingly.
• Canva: A free design tool for creating beautiful pins quickly.

Pinterest Strategies: What to Remember

Pinterest is a low-pressure, high-reward platform for business growth. It doesn’t require constant engagement or posting, making it ideal for busy entrepreneurs who want sustainable traffic and visibility.

If you’re looking for a marketing strategy that works while you sleep, Pinterest might just be your best friend.

To learn more about Etsy marketing tips, check out Etsy Seller Success podcast.

And don’t forget to follow Dylan on Instagram for more tips and behind-the-scenes seller strategies!