Dylan Jahraus on How to Get Your Products Featured in the Media: PR Tips for Etsy Sellers from Nora Wolf

Ever wonder how some Etsy sellers land features in major magazines, gift guides, and top blogs—while others struggle to get noticed? If you think PR is just for big brands with big budgets, think again. In this episode of the Etsy Seller Success podcast, host Dylan chats with publicist and product-based business expert Nora Wolf. She shares game-changing PR tips for handmade sellers who want to get noticed.

First, Nora explains how the media works. Then, she breaks down how to pitch your products the right way. Best of all, you don’t need to hire a publicist or spend thousands.

PR Tips for Etsy Sellers

🎯 PR Isn’t About Instant Sales—It’s About Visibility

One of the biggest misconceptions Nora hears from small business owners is that PR will magically bring a flood of sales. In reality, press is about visibility and credibility, not instant results.

“People think they’re going to get into a magazine and immediately sell out,” Nora says. “But press is more of a long game—it builds trust, tells your story, and creates momentum.”

What Makes a Product “Pitch-Worthy”?

Not every product is ready for PR. And that’s okay! Here’s a break down what editors actually look for:

• A clear, cohesive brand
• High-quality photography
• A well-designed product page or website
• A strong value proposition or unique angle

Think of it this way: Editors are curating content for their audiences. Thus, your job is to help them see why your product fits into that bigger story.

The Power of the Pitch

So how do you catch the attention of editors? With a strong, strategic pitch. Here are some tips:

• Your pitch should be short, specific, and relevant
• Avoid mass emails—personalization is key
• Include a link to your product, pricing, and a downloadable image (yes, really!)

And here’s the best part: you don’t need connections or a fancy PR agency. Therefore, you just need to understand what editors are looking for and position your product accordingly.

PR Tips: Why Affiliate Links Matter More Than Ever

Online content has changed the media landscape. Editors now often require affiliate links in product roundups. Thus, you need to list your product through platforms like ShareASale or Amazon Affiliates to have a real shot at being featured.

Don’t panic—this is something you can set up yourself. Meet the media where they are by making your product easy (and profitable) for them to include.

PR is a Long Game—Be Patient and Consistent

Press isn’t a one-time marketing tactic—it’s part of a long-term visibility strategy. Success comes from consistent outreach, refining your pitch, and staying aware of editorial calendars (e.g., pitching holiday items in the summer).

Most importantly? Don’t get discouraged. Building relationships with editors and finding the right fit takes time. But, the payoff in brand credibility and customer trust is well worth it.

Ready to Get Started with PR?

You don’t need fancy tools or insider connections to get your products featured! All you need is just a solid plan, good timing, and the willingness to reach out. Start by researching media outlets that align with your brand, create a media kit, and send out a few personalized pitches. You might be surprised by who says yes.

Take it from Nora:

“PR isn’t a magic wand, but it is a powerful tool when used the right way. It’s all about relationships, storytelling, and showing up consistently.”

To learn more about Etsy marketing tips, check out Etsy Seller Success podcast.

And don’t forget to follow Dylan on Instagram for more tips and behind-the-scenes seller strategies!