How I Scaled an Etsy Shop to a 7+ Figure Business (The Jasmine Star Show)

How I Scaled an Etsy Shop Into a Multi-Million Dollar Business

Want to know the secrets on how I scaled an Etsy shop into a multi-million dollar business?

When I first opened my Etsy shop, I never imagined it would turn into a multi-million dollar business, and definitely not one that would allow me to mentor thousands of other sellers to do the same.

Recently, I had the chance to sit down with Jasmine Star to talk about that journey — the highs, the hard lessons, and the systems that made it possible to scale without burning out. Our conversation reminded me of something I wish more sellers believed: your Etsy shop can absolutely become a full-time, thriving business if you learn to think like a CEO, not just a maker.

---

Starting Small — and Dreaming Bigger

When Jasmine asked me how I got started, I had to laugh — because it was far from glamorous. Like so many Etsy sellers, I began with a single product idea, no fancy equipment, and absolutely no clue how to “scale.”

At the time, I was a mom trying to create something of my own that could help support my family. I had a deep curiosity to figure things out — and an obsession with making every sale a little easier than the last.

I started by paying attention to what customers loved and what they didn’t. I learned SEO by trial and error, refined my listings until they converted, and slowly began to build repeatable systems that allowed my shop to run more efficiently each month.

The first year wasn’t about massive profit — it was about creating proof of concept. Once I realized it was possible to earn consistent income, the next challenge was figuring out how to do it sustainably. Keep reading as I shared my top tips on how I scaled an Etsy shop to a multi-million business.

Systems Over Stress

Jasmine pointed out during our chat how often entrepreneurs equate success with “doing it all.” And honestly, that was me in the beginning — constantly creating, packaging, responding, and refreshing my dashboard at 2 a.m.

What changed everything was when I stopped trying to do everything myself. I built systems that could handle repetitive tasks so I could focus on growth. That was the secret to how I scaled an Etsy shop to what it is now.

For example, I automated my customer responses, outsourced parts of production, and created standard operating procedures for packaging and fulfillment. It wasn’t overnight — it was the result of many small steps that freed up my time.

The more structure I added, the more space I had to be creative again. That’s when my business started compounding — not just adding income, but multiplying it.

As I told Jasmine, you can’t scale chaos. But you can scale clarity.

Knowing What to Create (and When to Stop)

Jasmine asked one of my favorite questions during our conversation: “How do you decide what to create next?”

In the early days, I thought success meant constantly launching new products. But over time, I realized that less is often more. My best-performing listings weren’t always the newest — they were the ones I refined again and again.

I began treating my Etsy shop like a data-driven business. I looked at conversion rates, click-throughs, and customer reviews to determine what was actually working. Then I poured energy into optimizing those products instead of endlessly chasing new ideas.

That shift — from “create more” to “create better” — helped me triple my shop’s revenue in a single year.

How to Scale Your Etsy Shop Without Losing Yourself

One thing I’ve always appreciated about Jasmine is how she keeps it real when it comes to work-life balance. She asked me how I managed to grow a multi-million dollar business while protecting my time and mental health.

The truth? I didn’t always get it right.

There were seasons when I was glued to my laptop, juggling orders and feeling like I couldn’t step away without something falling apart. But those moments taught me the importance of building a business that works for you, not one that runs you.

Now, I set boundaries and have hired a team of experts that has made me more productive and intentional than ever. I spend time with my family, mentor other sellers, and still have space to dream bigger.

As I shared with Jasmine, balance isn’t about doing less — it’s about doing what matters most.

From Etsy Shop to Business Owner

When I look back, the biggest mindset shift that helped me scale was learning to think beyond the Etsy platform.

Most sellers rely solely on Etsy search for traffic. That’s a mistake I made early on too. It’s like renting space in a busy mall — you might get foot traffic, but you don’t own the audience.

So I started building outside of Etsy: growing an email list, optimizing Pinterest, and eventually launching my own website. Those steps gave me control and stability — so when Etsy’s algorithm shifted (as it always does), my sales didn’t crash overnight.

That’s one of the biggest lessons I now teach my students: Etsy is a great starting point, but it shouldn’t be your only strategy. Diversify your visibility, and you’ll build a business that lasts.

The Power of Mentorship and Community

During our conversation, Jasmine reflected on how many creators struggle in silence — they feel stuck, but they’re afraid to ask for help. I completely understood because I was that seller for years.

When I finally started investing in mentorship, everything changed. Having someone who had already walked the path gave me perspective and confidence.

That’s why I’m so passionate about coaching Etsy sellers today. I’ve seen firsthand how powerful it is to have a roadmap — not just to grow your revenue, but to build a life that feels aligned and free.

Jasmine said it best: “Clarity creates confidence.” And once you get clear on what you want and how to get there, the steps stop feeling so overwhelming.

How I Scaled an Etsy Shop and How You Can Too!

If you’re reading this and wondering if you can really scale your Etsy shop into something bigger, my answer is yes — but it starts with a decision.

Decide that you’re going to treat your shop like a business.
Decide that you’ll learn what you don’t yet know.
And decide that burnout isn’t the only way to succeed.

Start small, get consistent, and build systems that give you back your time. That’s exactly how I went from a single listing to a multi-million dollar brand — and if I can do it, so can you.

Key Takeaways on How to Scale an Etsy Shop

I know a lot of Etsy sellers feel stuck — spinning their wheels, watching YouTube videos, getting conflicting advice. I’ve been there too.

That’s why I created a free 16-step daily action checklist for Etsy sellers.
These are the exact steps I recommend to help you get traction, build momentum, and grow your shop — whether you’re brand new or already making six figures a year.

👉 Download it here: https://dylanjahraus.info/16-step-checklist

And if you want help optimizing your SEO, my team and I would love to talk. You can book a call to learn more about my coaching programs and The Ultimate Etsy Course here:
https://dylanjahraus.com/program-strategy-call-youtube

At the end of the day, your success on Etsy comes down to one thing:
Thinking like your customer, not your competitor.

That’s how you build an Etsy shop that not only ranks — but lasts.

Ready to Grow Your Etsy Shop in 2025?

I’ve helped thousands of students generate over $10 million in Etsy revenue, and I want to help you too

👉 Download my 16-Step Etsy Checklist with profit-focused action steps you can use daily to drive more traffic, sales and momentum fast!”

👉 Start with my Etsy Kickstart Course – the exact system you can use to scale your shop to six figures.

👉 Or explore EtSEO, my Etsy SEO software built to help your listings rank higher, faster.

2025 can be the year your shop finally breaks through. These strategies are just the beginning—are you ready to use them?