Pinterest Pins: How I Made $58,681 With Them

Learn How I Made $58,681 With Pinterest Pins

What if I told you that Pinterest Pins could double your Etsy traffic, for free?

I’ve seen it happen with hundreds of sellers, including one of my clients, Nhi, who got over one million free impressions on her Etsy products using a simple Pinterest Pins strategy.

I’ve personally used this exact system to get more than 50,000 monthly visits to my shop, earning over $58,681 purely from organic traffic. The best part? It takes less than 10 minutes a day.

In this post, I’ll break down the Pinterest Pins strategy I use (and teach to over 4,000 Etsy sellers) to build consistent traffic, grow visibility, and make more money on Etsy — without spending a single cent on ads.

Why Pinterest Pins Are a Game-Changer for Etsy Sellers

You can have the best-looking products on Etsy, but if no one visits your shop, you won’t make sales. That’s why Pinterest Pins are such a powerful tool.

Pinterest acts like a visual search engine, and unlike Instagram or TikTok, your Pinterest Pins live forever. When one pin starts to gain traction, it snowballs — bringing more clicks, saves, and ultimately, more sales.

In fact, during one of my shop’s best years, I had 485,000 visits, and 104,000 came directly from Pinterest Pins. No paid ads, just organic effort.

When you master Pinterest Pins, you’re building a stable, long-term source of free traffic that continues to grow even while you’re asleep.

Step 1: Create a Pinterest Business Account

The first step is to create a Pinterest business account, not a personal one.
This gives you access to Pinterest Analytics — which shows what’s working, what’s not, and how your Pinterest Pins are performing.

Here’s how to set it up:

• Go to Pinterest and sign up for a free business account.
• Enter your name, email, password, and business details.
• Add your Etsy shop link under your website section.
• Choose “Online Merchant” as your business type.

Once your business account is live, you’ll gain access to your Pinterest business hub, where you can monitor analytics like impressions, saves, clicks, and outbound traffic from your Pinterest Pins.

Step 2: Analyze Your Pins Performance

When you open your Pinterest Analytics, check the 90-day or 60-day view. Pinterest takes time to build traction, so looking at long-term data gives a more accurate picture.

You’ll want to focus on these key metrics:

Impressions: How many people saw your Pins

Engagements: Total clicks, saves, and interactions

Outbound clicks: How many people visited your Etsy shop

Saves: How many users pinned your content to their boards

By tracking this data, you’ll start to notice which types of Pinterest Pins are performing best — so you can create more of what works.

Step 3: The 10-Minute Daily Pinterest Routine

If you want to see serious growth, you need consistency. I recommend dedicating just 10 minutes a day to Pinterest Pins.

Here’s what that looks like:

• Pin at least 20 pins per day
• Only 5–7 of them should be your own products
• The rest should come from related boards and creators in your niche

The goal is to stay active, relevant, and helpful to your audience. Pinterest rewards consistency and variety, not self-promotion.

Over time, as your Pinterest Pins build momentum, you’ll start seeing steady traffic that compounds every month.

Step 4: Use Group Boards to Expand Your Reach

One of the fastest ways to grow your audience with Pinterest Pins is to join group boards.

These boards allow multiple creators to share content in one place, increasing exposure for everyone. For example, I pinned my “baby shower” products to a group board that had over 4,000 pins and 17 members — and those pins are still driving traffic today.

Each time you save your Pins to a group board, you’re leveraging other people’s followers to discover your products.

Step 5: Optimize Every Pin for SEO

Pinterest SEO is very similar to Etsy SEO. The more you use the right keywords in your Pinterest Pins, the higher you’ll rank in Pinterest search results.

Here’s how to optimize your pins:

• Use long-tail keywords in your pin titles (e.g., “custom floral letters for baby shower”)
• Add those same keywords in the description
• Include relevant hashtags
• Make sure your product photo is high-quality and bright

If someone types “floral nursery decor” into Pinterest and your Pinterest Pins match that keyword, your content can show up for months — even years.

Step 6: Combine Pins With Etsy SEO

While Pins can drive traffic, Etsy SEO helps convert those visits into sales.

Your product photos and keywords should align across both platforms. The title and tags on your Etsy listing should match the phrases you use in your Pinterest Pins.

That way, when people click from Pinterest to Etsy, the transition feels seamless and optimized — boosting your chances of conversion.

Remember: great SEO + irresistible photos = more clicks + more sales.

Step 7: Track, Test, and Scale

Once your Pinterest Pins start gaining traction, it’s time to scale.
Check which pins are getting the most outbound clicks — that’s your goldmine.

Repurpose those pins in different formats:

• Create new variations of the same pin with different images or titles
• Repost them to fresh boards
• Experiment with new keywords based on what’s performing

That’s how you go from hundreds of visits to tens of thousands — and eventually, a full-time Etsy income powered by Pinterest Pins.

Bonus: Why Pinterest Pins Work Better Than Instagram or TikTok

While social media platforms like Instagram and TikTok are great for brand awareness, they’re not designed for external traffic. Pinterest, on the other hand, was literally built to send users off the platform.

Pinterest users are already looking to buy — they’re searching for inspiration, products, and gift ideas. Every one of your Pins can act like a gateway directly to your Etsy store.

That’s what makes Pinterest so powerful: people expect to click and shop.

Final Thoughts: Build Long-Term Traffic With Pinterest Pins

When I first started using Pins, I didn’t expect much. But after 15–18 months of consistency, I was driving over 100,000 visits from Pinterest alone — resulting in $58,681 in revenue.

The key takeaway?
👉 Treat Pinterest Pins as a long-term investment.

Don’t expect overnight results. The more consistent you are, the more your pins will grow in reach, clicks, and sales.

So if you’re an Etsy beginner wondering how to increase visibility and make more money — skip the ads and start mastering Pinterest Pins.

And if you want to take this strategy to the next level, check out my full Etsy coaching program — where I walk you step-by-step through everything you need to scale your shop using Pinterest Pins and other proven eCommerce systems.

Ready to Grow Your Etsy Shop in 2025?

I’ve helped thousands of students generate over $10 million in Etsy revenue, and I want to help you too.

Download my 16-Step Etsy Checklist with profit-focused action steps you can use daily to drive more traffic, sales and momentum fast!”

Start with my Etsy Kickstart Course – the exact system you can use to scale your shop to six figures.

Or explore EtSEO, my Etsy SEO software built to help your listings rank higher, faster.

2025 can be the year your shop finally breaks through. These strategies are just the beginning—are you ready to use them? Contact us now and let’s get started!