Explode Your E-Commerce Sales in 2025 with These Marketing Secrets

In today’s ever-changing digital landscape, standing out as an e-commerce brand takes more than just a great product. It requires attention-grabbing marketing, strategic content, and systems that keep customers engaged long after their first purchase. That’s why we were thrilled to welcome Jesse K, founder of Viber Media, to the podcast. Jesse works with eight- and nine-figure brands, specializing in performance marketing that actually drives results.

In this exclusive interview, Jesse breaks down actionable, low-cost strategies every e-commerce seller—especially Etsy shop owners—can implement today to get more traffic, increase conversions, and build lasting customer relationships in 2025.

From Teen Podcaster to E-commerce Marketing Pro

Jesse’s journey started in high school with a podcast. Frustrated by a class requiring a written business plan, he decided instead to interview young entrepreneurs. That passion project evolved into the Trendsetters podcast, featuring icons like Mark Cuban and Gary Vaynerchuk. Eventually, Jesse transitioned into running a digital marketing agency, Viber Media, helping pro athletes, teams, and now high-growth e-commerce brands scale through high-performance strategies.

E-Commerce Sales: Getting Eyeballs on Your Products in 2025

The biggest challenge for most small business owners isn’t product development—it’s visibility. According to Jesse, sellers must stop thinking of marketing as an afterthought. Fortunately, there’s never been a better time to grow organically.

“You still have real opportunities for virality,” Jesse says. Platforms like TikTok, Instagram Reels, and YouTube Shorts still allow small creators to explode their reach with the right content. These aren’t static platforms like Facebook or traditional Instagram anymore; short-form video is the key to attention in 2025.

Jesse recommends starting with short, educational videos showing your product in action. Think: product demos, behind-the-scenes content, or side-by-side comparisons that generate curiosity and comments. Use a recognizable face—whether it’s you or a brand ambassador—who your audience can connect with.

The Overlooked Goldmine of E-Commerce Sales: Email and SMS Marketing

Many sellers underestimate the power of email. “Email is still one of the highest-ROI channels,” Jesse says. “We’ve seen brands generate up to 40% of their annual sales from it.”

The secret? Don’t just send one-off promotional emails. Structure your email marketing into two categories:

1. Campaign Emails

• Send 1–2 emails per week to inactive subscribers.
  
• Send 5–7 emails per week to engaged subscribers.
  
• Mix promotions with educational content about your products.
  

2. Automated Sequences

• Welcome sequences, abandoned cart flows, and browse abandonment emails are essential.
  
• These automations do the heavy lifting—Omnisend reports that only 2% of email volume came from automated flows last year, yet they generated 38% of total email revenue.
  

Set up an opt-in form on your site with a clear incentive—10% off, free shipping, or exclusive content. Jesse emphasizes keeping the first step simple: just ask for an email and name. Then, introduce a second optional step asking for a phone number for SMS.

SMS: The Hidden Revenue Channel

SMS marketing is booming—but only when used correctly. “It’s not about blasting messages to everyone,” Jesse warns. “Use it as a retargeting tool.”

Two use cases Jesse recommends:

• Post-click follow-up: If someone clicked your email but didn’t purchase, follow up with a limited-time offer via SMS.
  
• Campaigns: Use SMS for targeted product drops, price drops, or seasonal sales, especially when you know a customer is already interested.
  

Always get explicit permission for SMS and use a two-step form to capture interest without friction. “Think of SMS as your high-conversion, high-intent channel,” Jesse advises.

E-Commerce Sales: Cracking Social Media in 2025

Wondering where to focus your organic social efforts? Jesse says the answer is simple: go where virality still exists.

Focus on:

• TikTok
  
• Instagram Reels
  
• YouTube Shorts
  

You don’t need to reinvent the wheel. “Repurpose content,” Jesse says. “The same image used in an email can be your thumbnail on TikTok or your graphic for Instagram.”

On the paid side, Jesse’s team often spends $1 to acquire a lead through Instagram or Facebook ads and earns $4 through automated email flows. “We’ll run that math all day,” he says.

E-Commerce Sales: The Power of Micro-Influencers

You don’t need a celebrity to make an impact. Micro-influencers (those with small but engaged followings) often perform better because their audience trusts them.

What to look for in an influencer:

1. Engagement, not follower count – A smaller, loyal following beats a million ghost followers.
   
2. Value alignment – Make sure their content and tone match your brand.
   
3. Excitement about partnership – The best results come from influencers who are genuinely excited about your product and want to grow with you.
   

One of Jesse’s clients partnered early with a micro-influencer who had 50,000 followers. That influencer now has over 2 million and continues to represent the brand authentically.

How AI Is Changing the Game

In 2025, AI isn’t optional—it’s your secret weapon. Jesse’s agency uses AI to optimize everything from subject lines to social media copy.

Here’s how:

• QA every piece of content through an AI tool plus two humans before publishing.
  
• Analyze data monthly with AI to uncover non-obvious trends. For example, email subject lines with “…” instead of a period increased open rates by 13%.
  
• Automate repetitive tasks using tools like Make, ChatGPT, and Zapier to save time and scale.
  

AI is your virtual assistant, copywriter, and data analyst all in one. Don’t ignore it.

Final Thoughts: Build Smart, Scale Sustainably

As we look ahead in 2025, the key to success isn’t doing everything—it’s doing the right things efficiently. If you’re selling on Etsy or running a small e-commerce brand, your next steps are clear:

• Invest in email automation.
• Leverage SMS retargeting.
• Post consistent short-form video content.
• Collaborate with aligned micro-influencers.
• Use AI to enhance—not replace—your decision-making.
  

And remember, as Jesse wisely said: “If you’ve reached six or seven figures, you’ve already done the hard part. Now it’s time to pour fuel on the fire.”

Want Help Implementing These Strategies and get E-Commerce Sales?

If you’re ready to scale and need expert support, connect with Jesse K and the team at Viber Media:

• Email: jesse@vibermedia.com
• Website: vybermedia.com
• Social: @jessekay on all platforms

To learn more about Etsy marketing tips, check out Etsy Seller Success podcast.

And don’t forget to follow Dylan on Instagram for more tips and behind-the-scenes seller strategies!