Episode 214 | Mastering Your Mindset as an E-Commerce Seller with Lisa Byrne

In this episode, Dylan sits down with Lisa Byrne, a seasoned ecommerce marketing coach from Australia. 

They delve into the importance of mindset for achieving success in ecommerce, especially in 2024. Lisa shares her journey from corporate television to coaching, emphasizing the significance of brand foundations, organic marketing, and strategic planning for scaling businesses. 

The discussion also covers mindset challenges that women often face, the importance of self-worth and money mentality, and practical advice on marketing and increasing profits. 

Listen in for actionable insights and inspiring stories, including a client case study highlighting the power of storytelling and personal branding.

In this episode, we discuss:

[01:32] Lisa’s Journey from TV to E-commerce

[05:22] The Importance of Brand and Marketing Foundations

[08:49] Realistic Timelines for E-commerce Success

[16:20] Mindset Barriers and Overcoming Them

[21:50] Success Stories and Practical Advice

[24:59] Quick Tips to Increase Profits

Connect with Lisa: 

Website: https://www.lisabyrne.com.au/

Instagram: https://www.instagram.com/lisabyrnemarketing 

About Lisa Byrne: 

Lisa Byrne is an internationally award-winning marketer, course creator, podcaster and mentor with over 23 years of experience in marketing. 

Lisa helps female founders of product-based businesses increase their traffic, sales, profit and confidence by teaching them the right things to focus on instead of doing all the things. 

Lisa’s mission is to help women with online stores find more financial and creative freedom by strengthening their strategy, marketing and mindset.