The #1 Tip for Getting Traction with POD/Digital Products

In today’s digital age, starting your own online business, such as a Print-on-Demand (POD) shop, is easier than ever. However, the catch is that everyone seems to be jumping on the bandwagon, and standing out can be a challenge. Have you ever wondered why your shop isn’t attracting sales, even if you’ve put in the effort and thought your designs were great? It might be time to rethink your strategy and break free from the “vanilla” label.

In this blog post, we’ll explore the #1 tip for new POD and digital shops to gain traction and compel customers to make a purchase. So, let’s dive in and discover how you can transform your shop from being just another bland option to one that’s truly compelling and successful.

1. Why Being Vanilla Doesn’t Work

Many new shops on platforms like Etsy struggle to make sales because they’re offering products that are, well, a bit too vanilla. You might have heard the phrase “live, laugh, love,” or seen products with these generic sayings on T-shirts, notebooks, and sweatshirts. But here’s the kicker: only about 1-5% of these products are actually doing well. The reason is simple—when new shops create listings with super common and uninspiring phrases that can be found at any local store, they fail to entice potential customers.

Let’s take an example: selling a T-shirt with the word “Blessed” for $20 when Walmart offers a similar one for $9.97. In this situation, it’s evident that customers are unlikely to choose your product over the more affordable option at a retail giant. You’re not just competing on price; you’re competing with a brand and price point that’s hard to beat.

2. The Quest for Uniqueness

To get traction in a saturated market, you need to give customers a compelling reason to buy from you instead of more established competitors or retail stores. So, how can you achieve that?

Unique Quotes and Sayings: Start by incorporating unique quotes and sayings in your designs. Choose words or phrases that resonate with a broad audience but cannot be found everywhere.

For example, instead of selling a common Bible verse wall art like everyone else, find a way to make it unique.

3. Creative Twists on Common Themes

If you find yourself in a market saturated with vanilla products, your creativity can set you apart. Here are a few examples:

• Baby on Board Car Decals:
• Not Unique: Etsy Example
• Unique (Font): Etsy Example
• Unique (Interesting Spin): Etsy Example
• Mama T-shirts:
• Not Unique: Etsy Example
• Unique: Etsy Example
• Unique: Etsy Example
• Unique: Etsy Example

4. Conclusion

In your first year on Etsy and other platforms, you need to stand out, gain interest, and provide potential customers with a clear reason to choose your products over others. Being “vanilla” and competing on price alone won’t get you far.

The key is to offer something unique, be creative, and think outside the box. Your customers are looking for more than the usual, so it’s time to give them exactly that. Don’t be afraid to let your creativity shine and provide compelling reasons for buyers to choose your products over generic alternatives. With the right approach,

you can turn your “vanilla” shop into a compelling destination for unique and exciting products.

So, whether you’re starting a new POD or digital shop or looking to breathe life into your existing business, remember that the #1 tip for getting traction is to stop being vanilla and start compelling your customers to make a purchase. Good luck with your shop’s transformation, and here’s to your success in the world of online selling!

Check out my YouTube channel for more ways to maximize your Print-On-Demand Etsy shop!

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Frequently Asked Questions

1. What if my shop’s products are already in a competitive, oversaturated market? How can I make them unique?

In cases where your products seem to blend into a sea of competition, it’s crucial to think outside the box and find ways to differentiate yourself. Look for unique quotes, sayings, or design elements that resonate with your target audience but cannot be found everywhere. Adding a personal touch or a unique spin to common products can make a significant difference.

2. Should I focus solely on low prices to attract customers if I’m a new seller?

Competing solely on price might attract some customers in the short term, but it’s not a sustainable strategy. You’ll be caught in a race to the bottom, and you might not attract the best type of customers who only care about getting the lowest price. Instead, focus on offering unique, high-quality designs to stand out in the market and create long-term customer loyalty.

3. How long does it typically take to transition from a “vanilla” shop to a compelling one with increased sales?

The transition from a “vanilla” shop to a compelling one can vary based on factors like your niche, product quality, and marketing efforts. However, by consistently offering unique designs and creating a compelling shopping experience, you can expect to see an improvement in your shop’s performance within a few months. Remember that building a successful business takes time, dedication, and ongoing effort.

Schedule a FREE strategy call with my team to get an expert opinion on your print-on-demand Etsy shop!