Episode 230 | The Art of Curation: Building a Successful Product Mix with Kristin Fisher

In this episode Dylan sits down with Kristin Fisher, an e-commerce expert and former corporate retail buyer. 

Kristin shares her entrepreneurial journey from corporate retail to building a thriving gift box business, Bocu, and eventually transitioning to a full-time mentorship role for small business owners. 

The discussion delves into how Etsy sellers can scale their businesses using corporate e-commerce strategies, optimize resources, and diversify revenue streams. Kristin also talks about her decision to close Boku to focus on mentorship, touching on her experience with leading retailers and her Faire Bootcamp program aimed at guiding sellers on the FAIRE platform. 

This episode is packed with practical advice for small business owners looking to scale, optimize inventory, and grow their wholesale channels.

In this episode, we discuss:

[02:57] Starting Bocu: From Hobby to Business

[03:44] Scaling During the Pandemic

[08:40] Transition to Mentorship

[11:48] Gift Box Business Insights

[18:11] Choosing the Right Platform for Your Business

[18:44] Understanding Customer Preferences

[19:31] Scaling Your Business

[20:01] Researching Competitors and Market Trends

[20:32] Balancing Customization and Curation

[21:01] Identifying and Understanding Your Customer

[24:50] Brand Positioning and Photography

[27:47] Curating a Product Mix

Connect with Kristin: 

Website: https://kristinfishercoaching.com/ 

Instagram: https://www.instagram.com/KRISTINFISHERCOACHING 

Podcast: https://kristinfishercoaching.com/podcast

YouTube: https://www.youtube.com/@kristinfishercoaching 

About Kristin Fisher:

Kristin Fisher is a Retail Strategy Educator & Consultant for Brands and Independent Retailers, and host of The Buyerside Chat Podcast. 

Her goal is to take the guessing out of scaling your product business. With over 18+ years of experience as a corporate retail Buyer, and the former founder of a multi-six figure e-commerce gifting business, she is a retail industry expert on a mission to help product biz owners implement big retail strategies to scale their business profitably (and with ease).