Episode 232 | The Power of Authentic Content Creation for Your Etsy Business with Lauren Hooper 

In this episode, Dylan sits down with Lauren Hooper, a handmade business owner and UGC creator, to chat all about essential strategies for content creation and social media marketing for Etsy shops. 

With a rich background in art, social work, and e-commerce, Lauren shares her journey from starting a small Etsy shop to managing a thriving business. The episode covers common mistakes on social media, the importance of authenticity over perfection, and offers practical tips for creating engaging content. 

We also discuss leveraging User-Generated Content (UGC), collaborating with influencers, repurposing content, and utilizing trending audio. Lauren also provides advice on balancing content creation with daily tasks and discusses the benefits of hiring help. 

In this episode, we discuss:

[01:11] Meet Lauren Hooper: From Social Work to Etsy Success

[04:48] Common Social Media Mistakes for Etsy Sellers

[08:10] Creating Content While You Work 

[09:38] Understanding User Generated Content (UGC)

[11:51] When to Consider UGC for Your Etsy Shop

[13:39] UGC: A Fresh Perspective for Content Creation

[14:05] Choosing the Right Platform for 2024

[14:59] Maximizing Instagram Reels and Stories

[15:53] Avoiding Burnout and Hiring Help

[18:20] Leveraging Trends on Social Media

Connect with Lauren: 

Website: https://www.lauren-likes.com/ 

Instagram: https://www.instagram.com/laurenlikesblog/ 

About Lauren Hooper: 

Lauren is a maker and creative coach for small handmade businesses. She creates Ms. Frizzle style earrings in her studio in Apex, NC and helps other creatives grow their own online businesses through UGC and social media coaching.