The TOP 3 Etsy Customers To Sell To in 2025 ($8,333/mo)

If you’re struggling to figure out what to sell and who to sell to on Etsy, you’re not alone. After helping over 3,500 students through our coaching business, we’ve identified the three most profitable types of Etsy customers for 2025. Whether you’re a new shop owner or scaling past $50,000 per month, aligning your product strategy with the right buyers is critical.

1. Buyers for Boomers: The Gifting Market You Didn’t Know You Needed

Who they are:
Not boomers themselves—but the children of boomers buying gifts for their aging parents or loved ones.

Why they matter:
Millennials now represent a major share of the gift-buying market, especially when shopping for older generations. Etsy sellers who position their products as thoughtful, practical, and emotionally resonant gifts for boomers (but marketed to millennials) can tap into a powerful niche.

Product types to offer:

• Personalized gifts with a modern aesthetic
• Useful keepsakes with functional value
• Print-on-demand combined with handmade curation

Coaching Business Tip:
If you’re helping sellers pivot into more profitable categories, this is a goldmine. Teaching your coaching clients to use branding that appeals to younger buyers shopping for elders can instantly boost conversion rates.

2. Heirloom Quality Minimalist Gift Givers

Who they are:
High-spending, quality-focused customers looking to give one perfect gift—not a basket of trinkets.

Why they matter:
These customers drive high average order value (AOV)—often spending $100 to $500 per order. They appreciate craftsmanship, personalization, and quality over quantity.

Product types to offer:

• Ceramics and pottery
• Custom leather goods
• High-quality glass, silver, or wood items
• Hand-embroidered pieces (not POD!)

Coaching Business Tip:
This is a great persona to guide your clients toward if they’re tired of the print-on-demand rat race. Many students in our coaching business have seen revenue increases of 60%+ year-over-year by serving this audience.

One student reached $435,000 in their first year selling custom leather products. Another broke the $30,000/month barrier with handmade ceramics. These aren’t unicorn results—they’re replicable with the right strategy and support.

3. COFLESS: Collection-Obsessed, FOMO-Driven, Limited Edition Shoppers

Who they are:
Trend-driven, pop-culture-aware buyers who want what’s new, exclusive, and now. Think limited-edition Stanley cups, the latest iPhones, and monthly merch drops.

Why they matter:
They’re highly engaged, frequently repeat customers, and obsessed with limited drops. Sellers who cater to them see spikes in demand and can move inventory faster than any other group.

Product strategy:

• Launch themed product collections monthly
• Create scarcity with “drops” and limited inventory
• Use a mix of high-margin handmade + print-on-demand

Categories that thrive:

• Trendy apparel and home goods
• Themed accessories (e.g., Twall print collection)
• Custom illustrations, décor, and lifestyle items

Coaching Business Tip:
In our program, sellers targeting this group often see multi-item orders and increased lifetime value (LTV). If you’re teaching e-commerce principles, focus on metrics like sell-through rate and cash flow regeneration—especially for clients managing physical inventory.

Why These Customer Types Matter for Your Etsy Coaching Business

Out of the thousands of sellers we’ve supported, 90% of those making $50K+/month focus on one of these three personas. That’s not a coincidence—it’s a strategy.

As a coaching business helping Etsy sellers grow, guiding your clients to understand these customer segments can make or break their success. Each persona has distinct buying behaviors, values, and product preferences—and knowing how to match the right products to the right buyer is where transformation happens.

Want Help Pivoting Your Etsy Shop and Get More Etsy Customer?

Ready to align your shop with the most profitable buyers in 2025? Let our coaching business walk you through your next steps with personalized strategy and hands-on support. To learn more about Etsy marketing tips, check out Etsy Seller Success podcast.

And don’t forget to follow Dylan on Instagram for more tips and behind-the-scenes seller strategies!