Episode 204 | User-Generated Content, Influencer Insights, and Seasonal Planning for E-Commerce Success with Kierra Conover

In this episode, I chat with Kierra Conover of KLC the Studio about user generated content, using influencer marketing, and so much more.

In this week’s episode we discuss:

[02:39] Kierra’s ecommerce experience and how she got started in the online space

[04:12] How Kierra’s corporate experience helps her stand out among the crowd

[06:19] How to get your products out into the world on a budget

[07:41] The importance of starting with the customer versus the product

[09:44] How to properly launch your ecommerce business as a complete newbie

[11:28] How to utilize social media during your launch 

[13:17] Kierra’s experience with launching ecommerce brands

[13:51] How to balance a personal brand and ecommerce shop

[16:36] What our sole focus should be when growing an ecommerce business

[18:05] Why going viral isn’t the answer to success

[19:01] When you should start running ads for your shop

[22:13] How to stay focused when your first launch doesn’t go as planned

[25:07] Where to spend your first marketing dollars as an ecommerce business

[27:39] Influencer marketing as an ecommerce brand – yay or nay?

[32:16] How to work with Kierra 

Connect with Kierra: 

Website: https://klcthestudio.com/ 

Instagram: https://www.instagram.com/klc.thestudio/ 

About Kierra: 

Kierra Conover has worked for large brands like Banana Republic and Gap leading the True Hues diversity campaign and directing all departments to efficiently execute this campaign. This campaign led her to win a Shorty award as well as be featured in Forbes.  Kierra is passionate about a brand truly being represented from one team to have them help structure teams as well the data driven marketing plan. Kierra uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data driven launches as well as a long term CMO. 

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