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how to grow on etsy
starting an etsy shop
I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
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Running a successful Etsy shop can completely change your life for the better, but first, its likely to be time-consuming, especially if you’re handling everything on your own. Let me share with you the 10 strategies I’ve successfully implemented to streamline my Etsy business and maximize my time. By following these tactics, I’ve been able to increase my productivity and focus on what truly matters—growing my business and success.
One of the most time-consuming tasks on Etsy was creating new listings. Instead of starting from scratch each time, I developed one listing template. This template includes all the essential information about my products, leaving only 1-2 sections, such as price, that need to be customized for different listings. Whether the listing is a digital product, print product or anything else, this one listing template applies. Using a template has not only saved me time but also helped me maintain consistency in my shop with is another benefit for a user friendly experience for my customers. Don’t forget to optimize the first 140 characters for SEO—it makes a significant difference and boosts sales.
As my Etsy shop grew, I found myself shipping more and more items. To streamline this process, I started batching my packaging and shipping. This approach became especially beneficial when I was handling more than 5-10 items per day. However, if your order volume is lower, it’s essential to focus on quicker turnaround times to stay competitive. Batching should be reserved for times when your production is operating at high volume and maximum capacity. Those with digital products can figure out ways to batch their work as well, as this style of work don’t only apply to shipping.
When creating new listings, I now work in draft mode. This allows me to prepare all my listings before adding photos and videos. After editing and organizing my media content, I add them to the listings all at once, then select all to mass publish. Remember to optimize your photos’ alt text for SEO—it’s a simple step that shouldn’t be overlooked. Choose words geared toward your target audience and drive traffic to you shop.
If you decide to hire help for your Etsy business, I recommend having new hires start by specializing in one product type. I encourage them to become experts in that area, focusing on speed and quality. Once they’ve mastered one category, we move on to training them in other product types. This sequential approach makes training more efficient for both me and my employees with huge returns on investment.
For those of us shipping physical products, taking trips to the post office can be time-consuming. One idea for getting that time back is always schedule free USPS. They are free and eliminate the need for physical drop-offs and saves me valuable time.
When sourcing supplies for my physical products, I’ve made it a rule to always order online. I take advantage of free shipping thresholds and consider the environmental benefits of reusing packaging materials. It’s not just about efficiency; it’s also about sustainability. This is a great idea for supplies shops and other smaller physical products
Managing Etsy messages strategically has been a game-changer. I respond quickly to non-customer inquiries to stay ahead of competitors and . However, when it comes to order recap messages and my standard customer messaging sequence, I wait until the end of the day to send them out in batches. This approach avoids interrupting my workflow with individual responses as orders come in.
I’ve learned to use any spare moments, such as while traveling or waiting in line, to create social media posts and save them as drafts. I keep a variety of photos on my phone, including product images, behind-the-scenes shots, and mock-ups. I utilize these moments to work a week ahead and maintain a consistent social media presence. Search for these moments throughout the day and you will be shocked at how much time adds up!
Simplifying customer interactions has been crucial to my Etsy business’s efficiency. I’ve created templates for common scenarios, covering order flow messages, FAQ responses, and responses to challenging customer situations. Fine-tuning my copywriting in these templates has streamlined customer service and made it easier to outsource this task.
To scale my business effectively, one strategy I’ve developed is a production calendar plan. I’ve determined the maximum number of orders I can handle each day and committed to completing that number. This proactive approach ensures that my order completion rate outpaces incoming orders, providing room for growth and scalability.
Now, let’s talk about Chat GPT and similar AI tools, which I’ve explored for various aspects of my Etsy business, such as writing product descriptions, captions, and content. It’s important to remember that concise and mobile-friendly copy is crucial for Etsy success. While Chat GPT provides useful content, it may require some fine-tuning to raise conversion rates and to really have an impact on your sales.
I’ve found that complementing Chat GPT with a paraphrasing tool like Quillbot can make the text more mobile-friendly. Additionally, adding a personal touch to the layout, using bullets (or emojis as bullets), and structuring sentences for optimal readability has been beneficial.
In conclusion, these 10 Etsy strategies and insights into leveraging AI tools like Chat GPT have transformed my Etsy business, making it more efficient and allowing me to focus on growth. By implementing these practices and staying adaptable, I’ve been better equipped to navigate the challenges and opportunities of running a successful Etsy shop and website.