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how to grow on etsy
starting an etsy shop
I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
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Creating a listing that generates $100k+ in revenue is every Etsy seller’s dream. These are your power listings and ensure you stay on TOP! In this guide, we’ll delve into the strategies that can transform your product into a powerhouse listing, attracting sales and building your brand. Whether you’re a new seller or looking to boost an existing shop, these guidelines can set you on the path to Etsy success.
To lay the foundation for a power listing, identify a product in a highly searched category on Etsy. Look for items with “best seller” or “popular now” tags, indicating demand. Utilize tools like eRank to analyze the relationship between views and visits for potential products.
Outstanding visuals are crucial. Invest time in creating diverse and appealing photos, including lifestyle shots, close-ups, and videos showcasing angles and textures. Check out this example to see how different types of photos can enhance your listing. There should be a variety of photos that have different purposes.
Boost your listing’s traction by running periodic sales, lasting at least 2 days each, every week or every other week. Create a sense of scarcity during these sales to encourage conversions.
Guard your power listing against negative reviews. Implement a 3-step customer service script to align expectations with reality and maintain open communication. Responding to your reviews and engaging in Etsy messages fosters a trusting relationship with your customers that will keep them coming back!
Craft a detailed description covering size, color, and shipping information. Link your power listings in all your other listings to direct traffic to the main powerhouse. Maximizing people that get directed to this listing will increase eyes and sales.
Allocate 20 minutes daily to drive traffic to your listing through Pinterest, Instagram, and Facebook. Leverage platforms like Pinterest with optimized photos for increased success.
Allow customization and include variations within the listing, offering all sizes and colors in one place. Streamline the purchasing process for potential buyers. If a customer ever asks for a specific color or size, the answer should always be yes!
Regularly update your listing title to align with trending keywords and seasonal changes. Keep your shop relevant and attract customers searching for specific trends.
Feature your power listing prominently on your shop’s homepage. Use the listing photo in your shop banner and branding to ensure it’s visible even to visitors who didn’t specifically search for that item.
The power listing mentioned was part of a category that sells year-round, offering customizable items for special occasions. The appeal spanned all age groups and featured accessible pricing.
Consider creating products related to special occasions like weddings, babies, or funerals. Ensure your offerings cater to a broad audience with customizable options.