Episode 224 | From Etsy to Wholesale: Transform Your Sales Strategy with Andee Hart

In this episode, Dylan sits down with Andee Hart, an experienced sales strategist for female entrepreneurs. Andee shares her extensive background in tech sales and wholesale candle sales, offering insights and practical tips on transitioning from B2C to wholesale markets. 

She emphasizes the importance of mindset shifts, the art of follow-up, and the consistency needed in sales outreach. The discussion includes strategies for crafting effective sales emails, starting with small boutiques, and the potential pitfalls of working with large retailers. Tune in to learn actionable steps to get your products into retailers.

In this episode, we discuss:

[01:30] Andee’s Journey from Corporate to Entrepreneurship

[05:30] The Art of Selling: Mindset and Strategies

[07:53] Success Stories and Overcoming Sales Challenges

[11:56] Sales Outreach: Tips and Tools

[17:45] Wholesale Strategies and Retailer Outreach

[24:31] Trade Shows and Organic Sales Outreach

[29:13] Upcoming Projects and Programs

Connect with Andee: 

Website: https://www.andeehart.com/ 

{Free} She Sells Differently Facebook Group: https://www.facebook.com/groups/shesellsdifferently

She Sells Differently Podcast: https://andeehart.com/podcast/

About Andee Hart:

Andee Hart is a seasoned sales coach with a remarkable 17-year background in executive sales. As the founder of Hart Design Co, a thriving candle company based in Raleigh, North Carolina, Andee successfully transitioned from corporate life to entrepreneurship in 2023. Her passion for teaching and helping others led her to create “”She Sells Differently,”” a transformative coaching program tailored for female product-based business owners.

Andee’s unique approach empowers women to overcome sales anxiety and grow their businesses with integrity, grace, and humility. Her innovative, counter-cultural strategies have set numerous brands apart, ensuring exceptional customer experiences and leveraging failures for future success. A strong advocate for community and continuous learning, Andee integrates her faith into her coaching, emphasizing authenticity and excellence.

With her expertise in identifying ideal customers and creative sales techniques, Andee has become a beacon of inspiration for women entrepreneurs seeking to confidently and authentically navigate the world of sales.