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I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
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Selling digital products on Etsy has become a popular way to generate passive income, but if you’ve tried your hand at it and aren’t seeing the financial freedom you expected, you’re not alone. Many sellers dream of making sales while they sleep, traveling the world, and enjoying the flexibility that comes with selling digital products online. However, reality sets in when you realize that hitting your income goals requires volume and a lot of upfront work.
In this post, I’ll walk you through the two ways to make millions selling digital products on Etsy: a volume-based strategy and driving up your Average Order Value (AOV). Plus, I’ll share 10 digital products you can sell for over $100 each, helping you achieve your income goals faster. Let’s dive into the strategies that will transform your Etsy business into a high-revenue digital storefront.
The first way to make millions selling digital products on Etsy is through a volume-based strategy. This approach requires you to sell hundreds or even thousands of units each month. Many sellers who dream of passive income quickly realize that this method isn’t as “hands-off” as they’d hoped.
While it’s possible to achieve financial success by selling low-cost items in high volume, it involves a lot of active work upfront. You’ll need to constantly update listings, manage customer inquiries, and optimize for search engines. This process can become exhausting, especially if you’re handling hundreds of customers daily.
If you want to hit your income goals without the heavy workload of volume selling, you’ll need to focus on increasing your Average Order Value (AOV). By offering higher-priced digital products, you can sell fewer units while earning more revenue per transaction. Here’s how you can increase your AOV on Etsy:
Now that we’ve covered the strategies, let’s explore 10 digital products to sell on Etsy for over $100 each.
1. Full Shop Digital Bundles
One of the easiest ways to create a high-priced digital product is by bundling all your shop’s listings into one purchase. For example, if you sell mockups, offer a listing that includes every mockup in your shop for $100 or more. You can even create themed bundles, like offering a bundle for all your t-shirt mockups or branding assets.
Example: 2023 Design Bundle
2. Sell Digital Courses
If you have expertise in a specific area, selling a digital course is a fantastic way to offer high-value content. Courses on weight loss, social media, graphic design, or any other skill can fetch prices well over $100, and you can upsell related digital products alongside them.
Example: Procreate Brush & Stamp Bootcamp
3. Commercial Use Licenses
Many Etsy sellers are willing to pay extra for a commercial-use license, allowing them to use your digital products for business purposes. This is an easy way to add a premium product to your shop and increase your AOV.
Example: Basic Commercial License Bundle
4. Custom Digital Illustrations
Offering personalized digital illustrations can be a highly lucrative option, especially for gifts. You can charge premium prices for custom portraits, pet illustrations, or home renderings, making this a popular digital product on Etsy.
Example: Custom Fashion Illustration
5. Digital Products That Replace Expensive Services
Customers are often looking for digital alternatives to expensive services like interior design or wedding planning. Offer digital templates for home design, wedding planning, or even landscape blueprints, and market them as affordable solutions to costly services.
Example: House Plans Blueprint
6. Digital Products with a Service Component
Consider adding a service component to your digital products, such as branding services or website design. These offerings can easily command higher prices because of the personalized touch you provide.
Example: Custom Website Design
7. Ebooks
Ebooks are a great way to package your knowledge into a digital product. Focus on creating ebooks that help people save or make money, as these topics are highly desirable and can easily sell for over $100.
Example: How to Price Your Photography Business
1. Can I make money selling digital products on Etsy?
Yes! By focusing on high AOV products like bundles, courses, or custom digital items, you can generate significant income with fewer sales.
2. What types of digital products sell best on Etsy?
Digital products that solve a problem or save people time or money tend to sell well. Examples include design bundles, courses, and commercial-use licenses.
3. How do I price my digital products on Etsy?
Consider your customer’s perceived value. Products that offer customization, services, or significant convenience can often be priced above $100.
Ready to learn more about growing an Etsy shop?
Book a call with us to discuss your Etsy shop, any struggles, and hear more about how we can help you through my program, Multi-Six Figure Etsy Blueprint and 1:1 coaching! https://calendly.com/dylanjahraus/program-strategy-call?month=2024-07
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Disclaimer: This content is for educational purposes only. My results and student testimonials can’t be taken in any way as a guarantee of the results you will receive. This is not a get-rich-quick solution. Results came from hard work, sacrifice, and consistency. Business results are not typical. Your success will vary based upon the effort and education implemented and market forces beyond anyone’s control.
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