How To Get A Best Seller Listing On Etsy

Hey there, ambitious Etsy seller! 

Let’s talk about something we all secretly (or not so secretly) want – those coveted bestseller badges. 

You know the ones – they’re like little gold stars of validation that tell buyers “Hey, this shop knows what they’re doing!”

But here’s the thing: getting a bestseller badge isn’t just about luck or having the lowest price. 

After helping thousands of Etsy sellers and analyzing countless success stories, we’ve uncovered a clear pattern of what actually works. 

Let’s break it down into four game-changing strategies.

1. The Equal Opportunity Approach

Here’s a mistake we see all the time: sellers trying to force certain listings into becoming bestsellers while ignoring others. 

But here’s what’s fascinating – sometimes your bestseller comes from the most unexpected place.

Take this real example: we recently spotted a fine jewelry shop with 1,500 listings. 

Guess which item had their only bestseller badge? A $5.99 ring sizer tool. 

Not their diamond necklaces or custom rings – their simple ring sizer.

The lesson? Give every listing an equal chance to shine. 

The marketplace is constantly changing, and today’s quiet listing could be tomorrow’s star performer.

2. The Velocity Secret

Here’s a truth bomb: the lowest price doesn’t win the bestseller race – sales velocity does.

What does this mean for you? 

Focus on:

• Generating consistent sales over time
• Creating planned “drops” or launches
• Driving targeted traffic through multiple channels
• Building momentum through social media and email marketing

Think of it like this: would you rather sell 100 items at $5 each sporadically, or 50 items at $15 each consistently? 

Etsy’s algorithm loves predictable, steady performance.

3. The Value Proposition Formula

Let’s clear something up: value isn’t just about price – it’s about the perfect combination of your photo and price point. 

Think of it as a first impression that makes buyers think, “Wow, that looks worth every penny!”

Some key principles we’ve discovered:

• A great photo with a fair price beats a poor photo with a rock-bottom price
• Your main photo should clearly show what buyers get
• Free shipping can be part of your value story
• Be transparent – no bait-and-switch tactics

Remember: Etsy shoppers aren’t just looking for the cheapest option. They’re looking for the best value for their money.

4. The Marathon Mindset

Here’s the mistake that costs so many sellers their bestseller status: taking their foot off the gas too soon. 

Getting a bestseller badge is like setting concrete – you need to give it time to properly set.

Our recommended timeline:

• Keep your winning strategy running for at least 3-5 months
• Don’t raise prices immediately after getting the badge
• Maintain your shipping times and service levels
• Continue your marketing efforts

Want to watch me break down these 4 strategies right on your computer or phone screen?

Click here to watch: 4 SIMPLE Tweaks to Make BEST Seller Listings!

The Bonus Strategy: Stay Competitive

Want to know our secret weapon for keeping bestseller badges? It’s all about evolving your value proposition over time. Here are some tactical approaches:

Offer strategic variations:

1. Different size options at different price points
2. Express vs. standard shipping options
3. Bundle vs. individual item options

Keep monitoring your competition:

• Stay aware of market changes
• Adjust your offerings strategically
• Maintain your competitive edge

Real Results Are Possible

Need proof this works? We recently saw a shop owner reopen after a two-year break. Using these exact strategies, they achieved:

• 3 bestseller badges in their first month back
• 540 sales (up from their previous total of 70)
• Over $5,000 in net profit

Your Action Plan

Ready to implement these strategies? Start here:

1. Audit all your listings – give each one the attention it deserves

2. Plan your launch strategy for consistent sales velocity

3. Review your photos and pricing together

4. Commit to maintaining your momentum once you start seeing success

FAQ

Q: How long does it typically take to get a bestseller badge?

A: While it varies, focused implementation of these strategies can show results within a month. The key is consistency and patience.

Q: Can I get bestseller badges in a competitive niche?

A: Absolutely! Focus on your unique value proposition and sales velocity rather than just competing on price.

Q: What if I can’t maintain the same pricing long-term?

A: Consider building in strategic variations from the start that allow you to maintain your competitive edge while protecting your profits.

Remember: Success on Etsy isn’t about working harder – it’s about working smarter. Focus on these proven strategies, stay consistent, and watch those bestseller badges start appearing in your shop.

Want more insider strategies like this? Subscribe to our YouTube channel for weekly tips on building a thriving Etsy business that stands out from the crowd.