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I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
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Hey there, brand new Etsy seller!
Let’s talk about something that keeps so many people up at night – getting those first few sales on Etsy.
You know that feeling when you’ve poured your heart into your shop, but the sales just aren’t coming?
We get it. After helping thousands of Etsy sellers break through that initial barrier, we’ve discovered three game-changing steps that can get you unstuck.
And no, we’re not talking about the usual “optimize your SEO” advice. These are the strategic moves that most sellers completely miss when starting out.
Step 1: Get Real (and Raw) Customer Feedback
Here’s a hard truth: your friends and family telling you “it looks great, honey!” isn’t going to help you make sales. What you need is unfiltered feedback from actual potential customers.
Here’s our proven strategy:
Pro Tip: Home decor and mom groups are goldmines for honest feedback. These communities love sharing their opinions and will tell you exactly what they think – good or bad.
Why this works:
Online selling is missing the instant feedback you’d get in a physical store. You can’t see customers’ facial expressions when they look at prices or watch which items they pick up first.
This strategy brings that valuable feedback loop back into your business.
Step 2: Simplify, Simplify, Simplify
Want to know what’s killing your conversion rate?
Too many choices. We see this all the time – new sellers offering 20 different color options, multiple font choices, and complex customization options. Here’s why this hurts you:
Think about it:
Start with the bare minimum:
Remember: You can always add more options later when you’ve established yourself as a market leader.
Step 3: The “Give It Away” Strategy
Now, this might ruffle some feathers, but hear us out: when you’re starting from zero, your priority should be momentum, not margin.
Here’s the uncomfortable truth: If you’re making zero sales, you’re making $0 per hour – regardless of how you’ve priced your items. Let that sink in.
The Strategy:
Think about it this way: For someone making $50,000 a year, the opportunity cost of not learning how to scale to seven figures is $950,000. That’s what’s really at stake here.
Your Action Plan
1. Customer Research:
Join 5 Facebook groups where your target customers hang out
Create product comparison polls
Actually implement the feedback you receive
2. Listing Cleanup:
Audit your variations and remove similar options
Simplify your customization process
Make the buying decision crystal clear
3. Price for Momentum:
Temporarily lower prices to generate initial sales
Focus on order velocity over profit margin
Use this strategy until you have consistent sales
FAQ
Q: Won’t low prices devalue my brand?
A: Starting with lower prices doesn’t define your brand long-term. Think of it as an investment in building momentum and social proof.
Q: How long should I wait before raising prices?
A: Focus on getting consistent sales and feedback first. Once you have steady order volume and positive reviews, you can gradually increase prices.
Q: What if people give negative feedback?
A: That’s valuable information! Use it to improve your products before you invest months in marketing something that might need adjustments.
Remember: Success on Etsy isn’t about waiting for the algorithm to notice you – it’s about taking strategic action to build momentum. Start with these three steps, and you’ll be amazed at how quickly things can turn around.
Want more strategies like this?
Subscribe to our YouTube channel >>>
We’ll send you weekly tips on building a thriving Etsy business from the ground up. We’re here to help you turn those zero sales into your first success story.
Let us know in the comments: Which of these three strategies will you implement first? We’d love to hear your action plan!
Hello!
Want to get our Etsy advice while you’re on the go or in the car? Both our course and podcast are available on mobile! Check out our full podcast episode feed with new episodes updated weekly here!
© 2024 Dylan Jahraus. all rights reserved.
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Disclaimer: This content is for educational purposes only. My results and student testimonials can’t be taken in any way as a guarantee of the results you will receive. This is not a get-rich-quick solution. Results came from hard work, sacrifice, and consistency. Business results are not typical. Your success will vary based upon the effort and education implemented and market forces beyond anyone’s control.
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