The Power of Reviews: Insights from Dylan Jahraus

When it comes to running a successful Etsy shop, there’s one often-overlooked aspect that can significantly impact your business’s growth and reputation—customer reviews. Let’s talk about the importance of reviews on Etsy from my perspective as a multi six-figure Etsy seller.

I’ve had the privilege of helping 1400+ Etsy shop owners scale their businesses successfully, and throughout my journey, I’ve come to realize the pivotal role that reviews play in all of e-commerce, but especially the Etsy marketplace.

1. Building Trust and Credibility

In the competitive world of Etsy, trust is everything. When potential customers visit your Etsy shop, they often turn to reviews to gauge the quality of your products and the reliability of your service. Positive reviews serve as social proof, assuring buyers that they are making a wise choice by purchasing from your shop.

From my perspective, building trust and credibility through reviews is an ongoing process. Consistently delivering high-quality products and exceptional customer service is the foundation. I encourage satisfied customers to leave reviews, as these authentic testimonials can sway hesitant shoppers in your favor.

2. Improving Visibility and Search Ranking

Etsy’s search algorithm takes into account various factors when determining which shops and listings to display to potential buyers. One critical factor is the number and quality of reviews. Positive reviews not only improve your shop’s overall rating but also increase its chances of appearing higher in search results, increasing your product views and ultimately your sales.

Buyers can also sort their search results by reviews. The more positive review you have, the higher your products will appear in a search.

In my experience, actively seeking reviews from happy customers is a valuable strategy. However, it’s essential to remain ethical and avoid incentivizing reviews in a way that violates Etsy’s policies. Instead, focus on providing such exceptional service that customers are motivated to share their positive experiences voluntarily. Using package inserts like this can encourage buyers to leave a review, but is not considered an incentive by Etsy standards.

3. Gaining Valuable Customer Feedback

Customer reviews are not just a reflection of your shop’s performance; they also provide valuable insights into areas where you can improve. I’ve learned to pay close attention to both positive and constructive feedback. I use this feedback to continually refine my products, services, and customer interactions.

When customers take the time to share their thoughts, it’s a sign that they care about your shop. I embrace this feedback as an opportunity for growth and enhancement. Letting them know their feedback will actually be read and implemented to improve the experience for others is a great motivator.

You can even reach out directly to your customer through Etsy messages to get feedback by letting them know what they have to say really matters and is valuable to you and your shop!

4. Responding to Reviews Effectively

Engaging with your customers through thoughtful responses to reviews is another way to leverage their impact positively. From my perspective, expressing gratitude to customers who leave positive reviews and addressing any concerns or issues raised in negative reviews professionally and empathetically is essential.

By responding to reviews, you demonstrate that you value your customers’ opinions and are committed to providing exceptional service. Potential buyers who see your dedication to customer satisfaction are more likely to choose your shop over others.

As I’m sure you know, the importance of reviews on Etsy cannot be overstated. These insights as a high volume Etsy seller and business expert highlight the significance of reviews in building trust, improving visibility, gaining valuable feedback. They also give you an avenue to engaging with customers effectively. As you navigate your Etsy journey, remember that reviews are not just ratings; they are a powerful tool for shaping your shop’s reputation and driving its success.

Course reviews are everything. Check out some of the Dylan Jahraus reviews for the Multi-Six Figure Etsy Blueprint Course.

Frequently Asked Questions:

1. How do you know if an Etsy seller is legit?
   • Etsy shop reviews and responses are a great indicator of shop credibility. Quality, quantity and longevity of reviews all play a role in indicating a shops legitimacy. A high number of positive reviews over a sustained amount of time can indicate a reputable seller. Contacting a seller via Etsy messages is also a great way to vet credibility. Legitimate sellers are usually happy to provide additional information or clarification about their products and services.
2. How to leave a review on Etsy?
   • To leave a review on something you have purchased on Etsy, log into your account, click on “you” in the top right corner and navigate to to “Purchases and Reviews”. From there, you will be able to see your list of purchases. Select the product you want to leave a review for, scroll down and click “Write a Review”. From there you can select the number of stars, add a photo if you want and write your review.
3. Can Etsy reviews be trusted?
   • Yes! Generally Etsy reviews can be trusted, especially you can see they have been posted over a sustained period of time. It is against Etsy policy for sellers to incentivize reviews, so all reviews should be voluntary and honest. You can confirm credibility for reviews by clicking on the reviewers profile and determine if the buyer has an established account and buyer history.