To Trend Or Not To Trend: What Should Your Etsy Strategy Be?

In the dynamic world of Etsy, sellers are often on the lookout for the next big trend that can catapult their shop into the limelight. However, a counterintuitive truth emerges – waiting for trends to surface on Etsy might not be the golden ticket to success. In this comprehensive guide, we’ll unravel the reasons why Etsy trends might not be the lucrative strategy you’ve envisioned. Discover alternative approaches to trend-spotting and learn how to stay ahead of the curve

Why Etsy Trends Might Not Be Your Best Bet

1. Etsy Trends: A Late Arrival Game:
   The conventional wisdom suggests that Etsy, as a platform, is not the harbinger of trends; it is the follower. Trends often manifest on Etsy 4-6 months after emerging elsewhere and sometimes even longer, especially after hitting major retailers like Target or Walmart. Being late to the trend game on Etsy poses a significant challenge, as larger shops have already capitalized on it.
2. Small Trends, Big Competition:
   The illusion of spotting a small trend on Etsy can be deceiving. While it may seem like an opportunity to carve out a niche, the reality is that once identified, big shops notice these trends simultaneously. The result is intense competition right from day one, making it difficult for smaller sellers to gain traction.

Alternatives to Etsy Trends: Strategies for Success

1. Saying Yes to Customer Requests:
   One of the most organic ways to spot trends is by listening to your customers. Saying yes to customer requests not only builds loyalty but can also unveil emerging trends. If customers are asking for something unique, it might indicate a gap in the market waiting to be filled. While this doesn’t guarantee a trend, it’s a promising avenue that has yielded substantial success for some Etsy entrepreneurs.
2. Pinterest: The Early Trend Indicator:
   Pinterest, often regarded as a visual search engine, has the ability to showcase trends about two months ahead of Etsy. By observing popular pins, trending boards, and emerging themes, sellers can gain insights into what might be on the horizon. Leveraging Pinterest’s early trend indicators provides a strategic advantage in staying ahead of the competition.
3. Influencers: Navigating Style and Color Trends:
   Influencers wield significant influence in shaping trends, and sellers can tap into this resource to predict upcoming trends. Instead of looking for innovative products directly from influencers, focus on their color preferences, styles, or unique ways they use certain products. Following influential social media accounts aligned with your target customer can offer valuable insights into emerging trends.
4. Premium Brands: Inspiration from Industry Leaders:
   Premium brands catering to your target customer base can be a wellspring of inspiration. While predicting trends directly from their websites might be challenging, observing their social media channels can reveal what products they are pushing and what gains traction. Premium brands often work with influencers, creating a ripple effect that smaller Etsy sellers can leverage.

Strategies for Etsy Success Beyond Trends

In the ever-evolving landscape of Etsy, chasing trends may not be the most effective path to success. Instead, adopting a proactive approach that involves saying yes to customer requests, monitoring Pinterest, following influencers, and drawing inspiration from premium brands can set the stage for sustained growth. Being a trendsetter rather than a trend follower positions your Etsy shop for long-term success. Check out this article for how to be ahead of the trend!

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Frequently Asked Questions

1. Can I still succeed on Etsy without following trends?
   Absolutely. Success on Etsy comes from understanding your target audience, offering unique products, and providing excellent customer service. Trends are just one aspect of the Etsy landscape.
2. How do I balance staying true to my brand and following trends?
   It’s crucial to find a balance. Use trends as inspiration and incorporate elements that align with your brand’s identity. Authenticity resonates with customers.
3. Should I completely avoid trending products on Etsy?
   Not necessarily. If a trend aligns with your brand and target audience, it can be a valuable addition. The key is to be strategic and not solely rely on trends for success.