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how to grow on etsy
starting an etsy shop
I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
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Embarking on an Etsy journey can be overwhelming with countless decisions to make. What should you focus on—fixing existing listings, creating new ones, or revamping your entire shop? To navigate this labyrinth, I’ll introduce you to the transformative ‘Better, More, New’ principle, a strategy employed by successful million-dollar Etsy sellers. This principle simplifies your focus, enabling you to scale your Etsy business strategically. Today, let’s delve into the intricacies of ‘Better, More, New,’ understand its principles, and explore real-life examples for actionable insights.
The initial step is to make your existing shop better in every possible way. Consider this the low-hanging fruit—the improvements that can elevate your shop’s performance without creating new listings.
Once your shop is optimized, shift your focus to doing more—scaling your business operations to handle increased demand and overcome constraints.
The final step involves introducing novelty—new variations, new products, or targeting new customer segments.
Why prioritize ‘Better’ first?
By optimizing existing listings first, you harness the full potential of what you already have. This establishes a solid foundation for scaling your Etsy business.
How do I identify constraints in my business during the ‘More’ phase?
Conduct a thorough evaluation of your business operations. Identify areas where you face bottlenecks, such as creativity, time, traffic, or product value.
Is it essential to continuously introduce ‘New’ elements in my shop?
While ‘New’ carries higher risks, it also brings higher rewards. Regularly introducing new variations, products, or targeting new customer segments keeps your shop dynamic and aligned with market trends.