Top 10 Digital Products to Sell on Etsy for Over $100 Each

Selling digital products on Etsy has become a popular way to generate passive income, but if you’ve tried your hand at it and aren’t seeing the financial freedom you expected, you’re not alone. Many sellers dream of making sales while they sleep, traveling the world, and enjoying the flexibility that comes with selling digital products online. However, reality sets in when you realize that hitting your income goals requires volume and a lot of upfront work.

In this post, I’ll walk you through the two ways to make millions selling digital products on Etsy: a volume-based strategy and driving up your Average Order Value (AOV). Plus, I’ll share 10 digital products you can sell for over $100 each, helping you achieve your income goals faster. Let’s dive into the strategies that will transform your Etsy business into a high-revenue digital storefront.

Path 1: Volume-Based Digital Products

The first way to make millions selling digital products on Etsy is through a volume-based strategy. This approach requires you to sell hundreds or even thousands of units each month. Many sellers who dream of passive income quickly realize that this method isn’t as “hands-off” as they’d hoped.

While it’s possible to achieve financial success by selling low-cost items in high volume, it involves a lot of active work upfront. You’ll need to constantly update listings, manage customer inquiries, and optimize for search engines. This process can become exhausting, especially if you’re handling hundreds of customers daily.

Path 2: Driving Up Your Average Order Value (AOV)

If you want to hit your income goals without the heavy workload of volume selling, you’ll need to focus on increasing your Average Order Value (AOV). By offering higher-priced digital products, you can sell fewer units while earning more revenue per transaction. Here’s how you can increase your AOV on Etsy:

1. Multi-Listing Orders: This method encourages customers to purchase multiple items from your shop by guiding them toward complementary listings. You can do this by using clear and enticing product descriptions that suggest add-ons or complementary products. Tools like bit.ly can help you create shortened links that make it easy for customers to find related products.
2. Bundling with Variations: Another way to encourage larger purchases is by bundling multiple digital items into one listing. While Etsy doesn’t allow digital listings to include variations, you can set them up as physical items and deliver them via email. This method allows customers to see options and add-ons directly in the listing, leading to higher AOV.
3. Sell High-Price Point Digital Products: Instead of focusing on selling low-cost items, create digital products that sell for $100 or more. By doing so, you’ll need fewer customers to hit your income goals. Would you rather manage 5,000 customers paying $2 each or 200 customers paying $50 each? The latter is much easier, especially if you’re running your Etsy shop alongside a full-time job.

Now that we’ve covered the strategies, let’s explore 10 digital products to sell on Etsy for over $100 each.

Top 10 Digital Products to Sell on Etsy for Over $100 Each

1. Full Shop Digital Bundles

One of the easiest ways to create a high-priced digital product is by bundling all your shop’s listings into one purchase. For example, if you sell mockups, offer a listing that includes every mockup in your shop for $100 or more. You can even create themed bundles, like offering a bundle for all your t-shirt mockups or branding assets.

Example: 2023 Design Bundle

2. Sell Digital Courses

If you have expertise in a specific area, selling a digital course is a fantastic way to offer high-value content. Courses on weight loss, social media, graphic design, or any other skill can fetch prices well over $100, and you can upsell related digital products alongside them.

Example: Procreate Brush & Stamp Bootcamp

3. Commercial Use Licenses

Many Etsy sellers are willing to pay extra for a commercial-use license, allowing them to use your digital products for business purposes. This is an easy way to add a premium product to your shop and increase your AOV.

Example: Basic Commercial License Bundle

4. Custom Digital Illustrations

Offering personalized digital illustrations can be a highly lucrative option, especially for gifts. You can charge premium prices for custom portraits, pet illustrations, or home renderings, making this a popular digital product on Etsy.

Example: Custom Fashion Illustration

5. Digital Products That Replace Expensive Services

Customers are often looking for digital alternatives to expensive services like interior design or wedding planning. Offer digital templates for home design, wedding planning, or even landscape blueprints, and market them as affordable solutions to costly services.

Example: House Plans Blueprint

6. Digital Products with a Service Component

Consider adding a service component to your digital products, such as branding services or website design. These offerings can easily command higher prices because of the personalized touch you provide.

Example: Custom Website Design

7. Ebooks

Ebooks are a great way to package your knowledge into a digital product. Focus on creating ebooks that help people save or make money, as these topics are highly desirable and can easily sell for over $100.

Example: How to Price Your Photography Business

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FAQs About Selling Digital Products on Etsy

1. Can I make money selling digital products on Etsy?
Yes! By focusing on high AOV products like bundles, courses, or custom digital items, you can generate significant income with fewer sales.

2. What types of digital products sell best on Etsy?
Digital products that solve a problem or save people time or money tend to sell well. Examples include design bundles, courses, and commercial-use licenses.

3. How do I price my digital products on Etsy?
Consider your customer’s perceived value. Products that offer customization, services, or significant convenience can often be priced above $100.

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