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how to grow on etsy
starting an etsy shop
I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
Read more about me
Welcome, fellow entrepreneurs, to another insightful discussion on navigating the competitive landscape of Etsy. In today’s blog post, we’re diving into practical strategies that go beyond the realm of pricing, offering you six powerful ways to stand out from the competition. These actionable tips will not only elevate your Etsy shop but also set you on the path to increased visibility, higher sales, and customer satisfaction.
One of the first strategies to implement is to change your shop’s settings to allow requests for customization. In this loom video, we’ll guide you through the process and showcase the benefits of encouraging customers to reach out. By saying “yes” to customization, you not only grow your product offering but also cater to specific customer preferences. Many shops overlook this, but being open to customization can set your shop apart and build a loyal customer base.
In this loom video, we’ll explore the concept of offering extra sizes that competitors may not provide. Smaller sizes can make your products appear more affordable on the Etsy search page, while larger sizes contribute to a higher average order value. Analyzing competitors’ offerings, such as this [macramé headboard](insert link) or [wood mountains wall art](insert link), can inspire you to identify size gaps and capitalize on them.
Adding colors that competitors don’t offer is a subtle yet impactful strategy. In this loom video, we’ll demonstrate how to gather customer feedback on color preferences and discuss the importance of keeping an eye on trending colors and patterns. This approach can differentiate your products in a crowded marketplace, as seen in this [kids’ teepee](insert link) or [checkered camera strap](insert link) example.
Ditch the generic mockups and learn how to capture your products with your own photos. In this example video, we’ll show you the impact of using original imagery over common mockups. Creating a distinct visual identity for your shop helps customers recognize your products amidst the sea of similar offerings on Etsy.
Setting a wider turnaround time range can make your shop more competitive. In this loom video, we’ll guide you on how to provide a broad turnaround time, capturing customers looking for both quick and standard delivery. Utilize the order page to highlight the latest possible shipment date and consider implementing a rush order fee upsell for those seeking quicker delivery.
In this final strategy, we explore the concept of packing value into your listing photos. Showcasing multiple items or emphasizing the extensive content in a digital bundle can attract customers looking for more bang for their buck. Learn from this [example](insert link) and consider how you can visually communicate the value your products provide.
You’ve now equipped yourself with six powerful strategies to stand out on Etsy beyond mere pricing. Implementing these tactics will not only set your shop apart but also contribute to long-term success. Remember, innovation and customer-centric approaches are the keys to dominating your niche. If you’re ready to take your Etsy game to the next level, start incorporating these strategies today. Happy selling!
How can I enable customization requests in my Etsy shop?
Check out this [Loom video](insert link) for a step-by-step guide on changing your shop settings to allow customization requests.
How can offering unique sizes impact my shop’s competitiveness?
Providing a variety of sizes can attract a broader audience, enhance affordability perception, and increase your shop’s overall appeal.
How can I determine which colors to offer that will set my shop apart?
Engage with customers who purchase or show interest in your products, ask for their preferences, and stay updated on color trends in your niche.
How can I create authentic photos for my Etsy listings without hiring a photographer?
Explore techniques and tips in our course to capture original photos that showcase your products uniquely.
How does offering a wide turnaround time range benefit my Etsy shop?
A broader range accommodates various customer preferences, and the rush order fee upsell can provide an additional revenue stream for expedited orders.
How can I effectively communicate value through my listing photos?
Highlight quantity, diversity, or unique features in your listing photos to convey the additional value customers receive with your products.