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how to grow on etsy
starting an etsy shop
I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
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Entering the world of Etsy is exciting, but the question of how to gain visibility without relying on Etsy Ads looms large. In this comprehensive guide, we’ll unveil the strategies and tactics to garner 50K views on Etsy per month through organic traffic, emphasizing that you don’t need Etsy Ads to achieve this milestone. Let’s delve into the intricacies of optimizing your shop, mastering SEO, and leveraging external platforms like Pinterest, Instagram, Facebook, and TikTok to drive your own traffic
Before we explore alternative methods, it’s crucial to understand the pitfalls of relying solely on Etsy Ads. Investing $1300 annually yielded only $207 in revenue, turning profitable items into loss leaders. This emphasizes the importance of seeking organic alternatives to drive traffic. Check out this article for killer pricing strategies to help your Etsy Shop.
To secure 67% of traffic from Etsy, focus on optimizing your SEO and listings. Utilize long-tail and trending keywords, aligning your products with what customers are actively searching for on Etsy. This includes understanding your customers’ search behaviors and tailoring your listings accordingly. You can utilize the free version of erank and Etsy itself to gain some valuable data that will help you in writing your SEO for your listings. It’s also important to note that it can take up to 3-4 weeks to see changes in analytics caused by SEO improvement. Be patient!
To tap into Etsy’s marketing on external platforms, leverage products that trend in Google searches. Use Google Trends to identify popular searches and align your products with what people are actively seeking outside the Etsy ecosystem. Analyze the products driving traffic via Etsy’s marketing channels and amplify those trends. Staying ahead of the trend may seem challenging, but you can use tools like Pinterest, instagram and high value brands to keep up with them.
Interested in 2024 trends? Check this out!
Pinterest emerges as a powerful platform for driving external traffic. Users actively search on Pinterest, making it an ideal space for showcasing your products. Capitalize on this by creating compelling pins that direct users to your Etsy shop. Pinterest users are accustomed to exploring external links, enhancing the likelihood of click-throughs.
When it comes to Pinterest, the key is to stay consistent. Pinterest strategy is the long game. You never know when a particular pin will “pop off” and go viral, but when this happens, your views will skyrocket. Stay consistent and dedicate 10 minutes to pin things daily, and your work will pay of..
While Instagram and TikTok can drive traffic, users often prefer to stay within the platform. To make the most of these platforms, create engaging content that encourages users to visit your Etsy shop. However, prioritize Pinterest for a more direct approach to external traffic.
Think about offering exclusive sales to your followers to get them over to Etsy and looking at your products. Its key to remember to only drive traffic to optimized listings to up your chances of conversion.
For direct traffic, consider collaborating with micro-influencers on Instagram. Seek individuals with fewer than 50,000 followers, offering them your product in exchange for a post. Alternatively, provide a discounted product, ensuring it remains cost-effective for your business.
Over time, these strategies will help you accumulate traction. If you keep your listings optimized, these views should translate to purchases and get you to star seller and have some best selling products.