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how to grow on etsy
starting an etsy shop
I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
Read more about me
Running an Etsy shop can be challenging when you’re not sure how to spend your time most effectively. With so many potential tasks, it’s easy to get overwhelmed and spin your wheels.
Last week, I tried out several strategies focused on maximizing my return on time invested. I wanted to ensure that every hour I put into my shop led directly to increased revenue and profits.
Here are 7 things I did that provided the biggest boost to my Etsy sales:
First, I took a hard look at my ideal customer. I asked myself – is this really the most lucrative buyer to target? Or should I make some changes?
I dug into my shop data and identified customers who repeatedly spent less during downturns and times of inflation. I knew I needed to attract a more resilient buyer.
So I studied competitors selling premium products in my niche. I analyzed how they presented themselves visually and in their messaging. I mirrored their aesthetic in my photos and listings descriptions to appeal to those buyers.
For example, I sell homemade soaps. Buyers seeking cheap commodity soaps are not my ideal target. However, Anthropologie attracts premium shoppers who value natural ingredients and beautiful packaging.
To attract Anthropologie fans, I styled my photos using rustic wood backgrounds and linens like they do. I highlighted my ethical sourcing and artisanal techniques. This better aligned with the value perception of their customers.
Next, I came up with 2 fresh product ideas specifically designed to appeal to ideal buyer personas. Even if these are just tests, it’s important they’re positioned for profitability.
For example, one lucrative segment values customization and personalization. So I designed a new line of printable wedding signs that can be customized with the couple’s names and wedding date.
While the base signs will be consistent best-sellers, offering personalization options caters perfectly to that customer segment. And it allows me to charge a premium.
I took a hard look at my listings that just weren’t performing. Rather than giving up on them entirely, I gave them a repackaging.
I created new photos, titles, descriptions and keywords aimed at new customer segments I wanted to attract. This breathed fresh life into stagnant products.
For example, I had a “Dusty Pink” floral wreath that barely got views. I re-shot the photos with a trendy matte blush background. And I optimized the listing for keywords like “boho wedding decor” and “bridal shower gift”.
Within a month it became a consistent seller! Don’t be afraid to reposition listings to maximize their potential.
Running short 24-48 hour sales on select items is a great way to create urgency. I heavily discounted digital products, and cut margins on physical products.
This jumpstarts momentum with a burst of sales. And the built-in countdown timer on the listing page encourages buyers to act fast.
I run these sales for 3 days in a row. The first day sparks initial interest. But 2-3 days allows me to better evaluate customer response.
I selected my top performing listing and duplicated it 5 times. I tailored each duplicate with different photos, titles and keywords.
This allowed me to present my winning product in unique ways that appeal to different buyer segments.
For example, my reusable cloth diaper pattern is very popular. So I made one variant for “baby shower gift”, another for “earth friendly parents”, and so on.
Each attracts distinct audiences, multiplying my sales potential. Duplicating success is an efficient way to grow.
Facebook groups are full of warm leads – people open to buying. So I joined relevant groups and engaged without self-promotion.
Once I provided value, I leveraged groups to get my products in front of targeted buyers. This strategy drove over 60% of my traffic.
The best part is it requires no ad spend or pitching to family and friends. Look for groups aligned to your product and ideal audience. Provide helpful advice and build authority. Then subtly weave in mentions of your items when relevant.
I raised prices by 10% on my proven top sellers that already rank high in search. This tested how price resilient my customers are.
Often, I find I can increase prices without noticeably impacting sales. And the extra profit really adds up over hundreds of orders.
If a 10% bump does decrease demand, I experiment with lowering to 5% above original price. Either way, I gain key pricing intelligence.
Always be evaluating your pricing strategy and maximizing profits.
I also checked all my listings on mobile and optimized images and text for small screens. This further boosted conversion rates.
Using targeted customer segmentation, promotions, duplication, and mobile optimization really helped me maximize my time and profits. My Etsy revenue saw impressive growth last week.
I’m excited to keep refining my shop using data-driven strategies. What tips do you have for making the most of your time selling on Etsy? I want to hear what’s worked for you!
You can learn even more about growing your Etsy shop in my Multi-Six Figure Etsy Blueprint program!
Implementing even a few of these tips can significantly grow your Etsy revenue, but long-term success requires consistency. Keep optimizing your shop, providing value, and reinvesting profits into proven strategies. You’ll be amazed how quickly your sales can snowball. What key strategies have fueled your Etsy shop’s growth? Let me know in the comments!