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how to grow on etsy
starting an etsy shop
I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years.
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Selling on Etsy doesn’t have to be hard. In fact, it can be surprisingly straightforward when you focus on a particular type of product. So, what’s the secret to easy Etsy sales? It’s all about selling something that helps someone either make money or save money. Why? Because when you offer a product with a clear financial or practical return on investment (ROI), you’re hitting the sweet spot that buyers are looking for.
Let’s dive into this concept a bit deeper.
Firstly, it’s important to note that you don’t have to limit your audience to small businesses or entrepreneurs to sell products with financial value. You can also explore items that people need, use, or wear while they work. These are often seen as necessary business expenses rather than frivolous purchases. The success of such products can be influenced by the discretionary income of your target customers and how economic changes affect their spending habits over the next 12-18 months.
Here, we’ll explore some specific examples of products that fall into this category and have a history of performing well on Etsy.
Now, you might be thinking, “What if I don’t sell any of these items?” That’s okay; you can still adapt your products to offer a tangible ROI for your customers. Let’s explore a couple of examples.
Take a candle, for instance. On its own, it might not seem like something that helps you make money. However, if that candle is part of your brand and creates a unique ambiance that customers associate with your business, it’s serving a practical purpose. Think of the iconic Volcano candle by Anthropologie—it’s become a symbol of their brand and contributes to their business’s success and customer loyalty.
Similarly, consider digital prints. At first glance, they might not appear to have a direct financial benefit. But what if you package and target them toward house flippers or house staging companies? Suddenly, your digital print becomes a valuable tool for these businesses, offering a clear ROI.
If you’re struggling to transform your “frivolous” items into money-making listings, don’t worry—I can help. This is my expertise, and I work with a diverse group of students worldwide, each at a different stage of their business journey (from $0 to $30,000). Let’s have a conversation and explore how we can make your products work for you and your customers.
Selling on Etsy doesn’t have to be complicated; it just takes a bit of creativity and a focus on value. Let’s turn your products into investments that customers can’t resist, and watch your Etsy shop thrive.
Learn how all of these strategies and more have helped hundreds of students in my Multi-Six Figure Etsy Blueprint Program!