The “EASIEST” Thing to Sell on Etsy

Selling on Etsy doesn’t have to be hard. In fact, it can be surprisingly straightforward when you focus on a particular type of product. So, what’s the secret to easy Etsy sales? It’s all about selling something that helps someone either make money or save money. Why? Because when you offer a product with a clear financial or practical return on investment (ROI), you’re hitting the sweet spot that buyers are looking for.

Let’s dive into this concept a bit deeper.

Things that Help You Make Money

Firstly, it’s important to note that you don’t have to limit your audience to small businesses or entrepreneurs to sell products with financial value. You can also explore items that people need, use, or wear while they work. These are often seen as necessary business expenses rather than frivolous purchases. The success of such products can be influenced by the discretionary income of your target customers and how economic changes affect their spending habits over the next 12-18 months.

Examples of Products with High ROI Potential

Here, we’ll explore some specific examples of products that fall into this category and have a history of performing well on Etsy.

1. Workwear Essentials

• Dental Scrubs: While scrubs may seem like standard work attire for healthcare professionals, they are a consistent seller due to their practicality and demand.
• Nurse Scrubs: Much like dental scrubs, nurse scrubs are essential for healthcare workers, and Etsy is a go-to platform for finding unique and customized options.
• Scrub Caps: Complementing the medical apparel category, scrub caps are not only functional but can also add a touch of personal style to a uniform.
• Medical Badge Reels: These small but crucial accessories are used by medical professionals daily, making them a valuable item for sellers.
• Laptop Bags: With the rise in remote work, stylish and functional laptop bags are in high demand.
• Work Totes: Versatile and practical, work totes are an excellent choice for Etsy sellers targeting professionals.
• Interview Preparedness Worksheets: As job seekers aim to stand out in competitive markets, resources like interview preparedness worksheets become valuable tools for career success.

2. Business Essentials

• Business Cards: Despite the digital age, business cards remain a fundamental networking tool.
• Social Media Templates for Businesses: With the growing importance of online presence, customizable social media templates are invaluable for small businesses.
• Website Templates: A well-designed website is essential, and templates cater to both beginners and those seeking a professional web presence.
• Small Business Signage: Brick and mortar businesses need eye-catching signage, making this a niche with potential.
• Restaurant Menu Templates: In the food industry, appealing menu design can significantly impact customer decisions.
• Employee Gifts: Employers often seek thoughtful gifts for their staff, especially during holidays or special occasions.
• Employee Apparel: Items like branded T-shirts or hats provide a sense of unity and professionalism for employees.
• Client Thank You Gifts/Promotional Items: Businesses regularly express gratitude to clients with gifts and promotional materials.
• Coaching/Course Creation Tools: As online learning and coaching grow, tools and resources for course creators are in demand.

3. Creative Services and Digital Products

• Canva Templates: These user-friendly templates simplify design for entrepreneurs, marketers, and content creators.
• Done-for-You Services: Offerings like website building, social media management, and lead magnets cater to businesses looking to outsource tasks.
• Logo and Branding Designs: Strong branding is essential, making logo and branding design services highly sought after.
• Office Interior Design Packages: Businesses invest in professional office design to create productive and aesthetically pleasing workspaces.

4. Tools and Resources

• Budgeting Worksheets: Helping individuals and businesses manage their finances is always a valuable service.
• Accounting and Spreadsheets: Templates and tools for business tracking and financial management are in constant demand.
• Quality Items with Lifetime Guarantees: Durable and long-lasting products offer practical value and peace of mind for buyers.
• Wedding Editable Invitations: Weddings are special events, and editable invitations are customizable and cost-effective options.
• Business-Branded Stickers/Items: Branded merchandise, such as stickers, helps businesses promote their brands.

Turning Everyday Items into Investments

Now, you might be thinking, “What if I don’t sell any of these items?” That’s okay; you can still adapt your products to offer a tangible ROI for your customers. Let’s explore a couple of examples.

1. Creating Brand Ambiance

Take a candle, for instance. On its own, it might not seem like something that helps you make money. However, if that candle is part of your brand and creates a unique ambiance that customers associate with your business, it’s serving a practical purpose. Think of the iconic Volcano candle by Anthropologie—it’s become a symbol of their brand and contributes to their business’s success and customer loyalty.

2. Repackaging Digital Prints

Similarly, consider digital prints. At first glance, they might not appear to have a direct financial benefit. But what if you package and target them toward house flippers or house staging companies? Suddenly, your digital print becomes a valuable tool for these businesses, offering a clear ROI.

Let’s Explore Your Unique Opportunity

If you’re struggling to transform your “frivolous” items into money-making listings, don’t worry—I can help. This is my expertise, and I work with a diverse group of students worldwide, each at a different stage of their business journey (from $0 to $30,000). Let’s have a conversation and explore how we can make your products work for you and your customers.

Selling on Etsy Doesn’t Have to Be Complicated

Selling on Etsy doesn’t have to be complicated; it just takes a bit of creativity and a focus on value. Let’s turn your products into investments that customers can’t resist, and watch your Etsy shop thrive.

Frequently Asked Questions

1. Are digital products a good choice for Etsy sellers?
   • Yes, digital products can be lucrative on Etsy. They offer scalability and low production costs. Consider how your digital products can help businesses or individuals, and target those niches for better results.
2. How can I get started on Etsy if I have no experience?
   • Starting an Etsy shop is relatively easy. Begin by setting up your shop, adding listings, and optimizing your product descriptions for search. Learning as you go and staying open to feedback are key to success as a beginner.
3. Can you provide more guidance on pricing strategies?
   • Pricing can significantly impact your Etsy shop’s success. It’s essential to understand your target market’s price sensitivity and the competitive landscape. We offer pricing strategies and tips to help you make informed decisions.
4. How can I stand out from competitors in a crowded market?
   • Differentiation is key. Focus on your unique selling points, such as quality, customer service, or exclusive offerings. Additionally, continuously improving your product listings and customer interactions can set you apart.

Learn how all of these strategies and more have helped hundreds of students in my Multi-Six Figure Etsy Blueprint Program!